Brand Tone

Authentic & Passionate, Friendly & Approachable, Informative & Trustworthy, Caring & Conscious, Wholesome & Nurturing, Playful (on TikTok)

Brand Values

• •Natural & High-Quality Ingredients
• •Handcrafted Excellence
• •Customer Well-being & Satisfaction
• •Eco-Consciousness
• •Ethical Practices
• •Transparency & Honesty
• •Community Building

Best Practices

• •Always Lead with Authenticity: Share the genuine passion behind JenSoap. Whether it's the founder's story, the careful selection of ingredients, or the joy in crafting, let that realness shine through. Avoid overly corporate or impersonal language.
• •Emphasize Natural Benefits & Care: Consistently highlight how the natural ingredients and handcrafted process benefit the customer's skin and well-being. Use warm, nurturing, and reassuring language. Clearly explain *why* natural is better.
• •Be Informative but Approachable: Provide clear, easy-to-understand information about products and ingredients without being overly technical. Maintain a friendly, conversational style, as if talking to a knowledgeable friend.
• •Visually Align Tone: Ensure that the language used in captions and descriptions complements the visual style. For instance, TikTok's playful tone can be matched with more informal and emoji-rich text, while the website maintains a slightly more polished but still warm feel.
• •Reinforce Core Values Regularly: Weave in mentions of eco-friendliness, cruelty-free practices (like the animal rescue donations), and the small-batch, handmade quality in relevant communications. This reinforces what the brand stands for beyond just the products themselves.

Social Perception

Highly Positive, Trusted, Artisanal & High Quality, Caring & Ethical, Effective Problem-Solver

Copy Examples

• •Homepage Banner: Rediscover Your Skin's Natural Glow. JenSoap: Handcrafted with love, powered by nature, for a beautifully healthy you.
• •Product Description (for a new calming bath bomb): Long day? Melt away stress with our new Lavender & Chamomile Bath Bomb. Handmade with the purest essential oils and skin-softening clays, it’s your personal oasis in a fizz. Gentle on skin, kind to the planet. 🌿✨ #JenSoap #NaturalCalm
• •Instagram Post (showing soap curing): The magic is in the making! ✨ Each bar of JenSoap is carefully handcrafted and cured to perfection, ensuring a gentle, luxurious lather every time. We believe in patience, quality, and ingredients you can trust. What are your favorite natural scents? Let us know below! 👇 #HandmadeSoap #ArtisanSkincare #JenSoapFamily
• •Email Newsletter Snippet (announcing animal rescue donation): You lathered, we gave back! 🥰 Thanks to your amazing support this month, we're thrilled to donate a portion of our sales to [Animal Rescue Name]! At JenSoap, we believe in kindness – to our skin, our planet, and our furry friends. Together, we make a difference. 🐾❤️ #JenSoapCares #EthicalBeauty
• •TikTok Video Caption (fast-motion video of packaging an order): Packing up some natural goodness! 🛁🌿 From our hands to yours, every JenSoap order is filled with love and the best nature has to offer. Get ready for happy skin! 😉 #JenSoap #HandmadeWithLove #SmallBusiness #EcoFriendlyPackaging