Brand Tone

Wellness-focused and Empowering, Natural and Holistic, Approachable and Simplifying, Trustworthy and Scientific, Lifestyle-oriented and Discreet, Caring and Community-Focused

Brand Values

• •Holistic Wellness
• •Natural Solutions
• •Quality and Efficacy
• •Empowerment
• •Simplicity and Accessibility
• •Transparency
• •Customer-centricity

Best Practices

• •Emphasize Empowerment and Positivity: Frame messaging around the benefits of a healthier, happier life and the user's ability to achieve it.
• •Highlight Natural and Holistic Aspects: Consistently mention plant-based ingredients, full-spectrum extracts, and the synergistic effects of the formulations.
• •Maintain an Approachable and Understanding Voice: Acknowledge potential customer confusion around CBD and position the brand as a simplifying guide.
• •Build Trust Through Transparency: Regularly reference lab testing, quality ingredients, and the science behind the products.
• •Focus on Lifestyle Integration: Show how the products easily fit into and enhance everyday moments and routines.

Social Perception

Positive and Award-Winning, Effective Relief, Trustworthy Alternative, Life-Enhancing, Focus on Education and Destigmatization

Copy Examples

• •Rediscover your balance, naturally. Our expertly crafted gummies blend the power of plants to help you live every moment to the fullest. #HeyMaryJane #HolisticWellness
• •Tired of the one-size-fits-all approach? At Hey Mary Jane, we simplify your wellness journey with targeted formulas designed for your unique needs. Feel the difference. #ElevateEveryMoment #PlantPower
• •Experience the joy of a life with fewer aches and more calm. Our award-winning Soothe Relief Gummies are here to support your well-being, day in and day out. #NaturalRelief #LiveHappier
• •More than just gummies, it's a commitment to your best self. Lab-tested, plant-based, and designed for your life. Explore the Hey Mary Jane collection. #WellnessJourney #PremiumIngredients
• •Unlock a healthier, happier you. Hey Mary Jane offers a seamless way to integrate the benefits of cannabinoids and adaptogens into your daily routine. Start thriving today. #SimplyWellness #HMJFamily