Brand Tone

Upbeat and encouraging

Brand Values

• •Joy
• •Celebration
• •Positivity
• •Happiness
• •Enchantment

Best Practices

• •Establish a detailed brand style guide to ensure consistency.
• •Ensure anyone writing for the brand is aligned with the brand style guide.
• •Keep sentences concise and use an upbeat, encouraging vocabulary.
• •Maintain consistency across all touchpoints to build trust and recognition.
• •Regularly review and update the brand style guide to keep it current.

Social Perception

Joyful and celebratory, focused on creating positive experiences.

Copy Examples

• •Discover the joy of Bubbles First!
• •Start your day with a bubble of happiness.
• •Bubbles First: Making every moment a celebration.
• •Experience the magic of Bubbles First today!
• •Let Bubbles First bring a smile to your face.