Brand Tone

Encouraging, Inspirational, Accessible, Friendly, Community-Oriented & Appreciative

Brand Values

• •Creativity & Self-Expression
• •Relaxation & Mindfulness
• •Accessibility & Inclusivity
• •Joy & Accomplishment
• •Quality & Customer Satisfaction

Best Practices

• •Focus on Empowerment and Encouragement: Always use language that makes customers feel capable and inspired. Avoid jargon or terms that might intimidate beginners. Phrases like 'You can do it!', 'No experience necessary,' and 'Discover your inner artist' should be staples.
• •Highlight the Therapeutic Benefits: Consistently weave in the stress-relieving, mindful, and relaxing aspects of painting by numbers. This appeals to a core motivation for many customers.
• •Celebrate Customer Creations: Actively encourage customers to share their finished artwork using a specific hashtag. Feature user-generated content regularly on social media and the website to build community and provide social proof. Always credit the creator.
• •Maintain a Positive and Friendly Voice in Customer Service: Ensure that all communications, including responses to comments, messages, and support inquiries, are friendly, helpful, and patient, reinforcing the accessible nature of the brand.
• •Use Vivid and Evocative Language: Describe the colors, the process, and the feeling of creation in an engaging way. Words like 'vibrant,' 'breathtaking,' 'joyful,' 'transform,' and 'unwind' can help paint a picture for the customer and align with the inspirational tone.

Social Perception

Positive Hobby Enabler, Community for Artists/Crafters, Source of Creative Outlet

Copy Examples

• •Instagram Post (Showcasing a new vibrant animal kit): Unleash your wild side! 🐅✨ Our NEW Majestic Tiger paint by numbers kit is here to bring a burst of color and creativity into your world. Perfect for a relaxing weekend project or a gift for your favorite art lover. Tap to shop and start your masterpiece! #PaintArtHub #PaintByNumbers #DIYArt #CreativeEscape #TigerArt
• •Facebook Ad (Targeting people interested in stress relief): Feeling stressed? 🧘‍♀️ Swap screen time for creative calm with a Paint Art Hub kit. ✨ Discover the therapeutic joy of painting by numbers – no experience needed! Watch the colors flow and your worries fade. Get 15% off your first order today and find your inner peace, one brushstroke at a time. Shop now! [Link] #StressRelief #MindfulArt #PaintByNumberKit #RelaxAndCreate
• •Email Newsletter Subject Line (Promoting custom kits): Your Memories, Now a Masterpiece! 🎨 Turn Your Photos into Art. Body Snippet: Don't just keep your favorite moments on your phone – transform them into beautiful paintings you can cherish forever! Our custom paint by numbers kits make it easy and fun. Upload your photo, and we'll send you everything you need to create a personal work of art. It's the perfect unique gift or a wonderful way to relive your special memories. Create yours today! [Link]
• •Website Banner (General Appeal): Everyone's an Artist at Paint Art Hub. ✨ Discover the Joy of Painting by Numbers. Shop Kits Now & Unleash Your Creativity!
• •Product Description Snippet (for a landscape kit): Escape to serene landscapes without leaving home. Our 'Misty Mountain Sunrise' kit guides you step-by-step to create a breathtaking view. Feel the tranquility as you mix colors and bring this peaceful scene to life. Perfect for unwinding after a long day and adding a touch of handmade beauty to your space.