Brand Tone

Neutral, informative, and helpful.

Brand Values

• •Community
• •Faith
• •Accessibility
• •Information
• •Support

Best Practices

• •Define a clear brand voice document and share it with all content creators.
• •Create a style guide that outlines grammar, punctuation, and formatting rules.
• •Use a tone analyzer tool to check consistency across different platforms.
• •Conduct regular audits of existing content to identify and correct inconsistencies.
• •Train all team members on the brand's tone and voice guidelines.

Social Perception

Helpful, community-oriented, and religiously focused.

Copy Examples

• •Find a Christian bookstore near you.
• •Explore our selection of Portuguese Christian books.
• •Resources for the Portuguese-speaking Christian community.
• •Browse Christian books in Portuguese.
• •Connect with Portuguese-speaking Christians through local bookstores.