Brand Tone

Passionate & Proud, Traditional & Authentic, Expert & Quality-Focused, Community-Oriented (Brazilian/Gaúcho), Approachable & Enthusiastic

Brand Values

• •Craftsmanship
• •Quality
• •Tradition
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Embrace the Craft: Consistently use terms that highlight the handmade nature, forging process, and quality materials (e.g., "artesanal," "forjada," "aço carbono," "couro legítimo").
• •Speak the Language of Churrasco: Integrate cultural references and terminology relevant to Brazilian barbecue culture, reinforcing the brand's niche and authenticity.
• •Show, Don't Just Tell, Quality: Use vivid descriptions that evoke the sharpness, durability, and unique feel of the knives. Focus on the experience of using the product.
• •Maintain a Passionate and Proud Voice: Let the enthusiasm for the craft and the products shine through in all communications. Share the story and tradition behind the knives.
• •Engage Authentically: When interacting with the community on social media, maintain an approachable yet expert tone. Respond to comments and questions with genuine passion and knowledge.

Social Perception

Positive (among engaged audience), Niche Appeal, Brazilian-Focused

Copy Examples

• •Instagram Post (Image of a knife cutting meat): O corte perfeito para o seu churrasco começa aqui. Nossas facas artesanais Argenta: tradição, aço e paixão em cada detalhe. Sinta a diferença.
• •TikTok Video Caption (Showcasing the forging process): Da forja à sua mão! 🔥 Cada faca Argenta é uma obra de arte, feita com a alma da cutelaria gaúcha. Qual vai ser a sua?
• •Website Product Description Snippet: Forged in high-carbon steel and finished with a robust, hand-stitched leather sheath, this Argenta blade isn't just a tool, it's an heirloom. Experience the legacy of true craftsmanship with every use.
• •Email Newsletter Subject Line: Argenta Cutelaria: A Tradição do Churrasco em Suas Mãos.
• •Facebook Ad Copy (Targeting barbecue enthusiasts): Eleve seu churrasco a outro nível! Com as facas Argenta, cada corte é uma declaração de qualidade e tradição. Feitas à mão, para quem entende do assunto. Garanta já a sua!