Brand Tone

Elegant, Artisanal, Sensory, Authentic, Appreciative

Brand Values

• •Craftsmanship & Artistry
• •Heritage & Tradition
• •Quality & Authenticity
• •Sensory Experience
• •Sustainability & Responsibility
• •Customer Orientation
• •Elegance & Style

Best Practices

• •Emphasize the sensory experience of the products, using descriptive language that appeals to sight, touch, and even emotions.
• •Highlight the unique imperfections and characteristics of handloom items to showcase their authenticity and artisanal nature.
• •Incorporate storytelling about the artisans, their techniques, and the heritage behind each product to create a deeper connection with the customer.
• •Maintain a tone of quiet elegance and sophistication while remaining approachable and customer-focused.
• •Use visuals that complement the brand's tone, featuring high-quality images and videos that showcase the beauty and craftsmanship of the products.

Social Perception

Perceived as a brand that values craftsmanship, heritage, and sustainability, offering unique and luxurious handloom products that appeal to discerning customers seeking authenticity and ethical sourcing.

Copy Examples

• •"Indulge in the timeless elegance of our Kanjivaram silk sarees, each thread woven with heritage and artistry."
• •"Experience the touch of tradition with our handwoven cushion covers, crafted with love by generational artisans."
• •"Discover the beauty of imperfection in our bespoke creations, where minor variations tell a story of authenticity and craftsmanship."
• •"Embrace slow sustainable fashion with our responsibly sourced textiles, designed to elevate your senses and connect you with the earth."
• •"Welcome to a world where craftsmanship meets quiet luxury, where every piece is a testament to the enduring beauty of handloom heritage."