Brand Tone

Welcoming and Inclusive, Educational and Informative, Professional and Trustworthy, Community-Oriented, Positive and Upbeat

Brand Values

• •Quality: Providing high-quality cannabis products.
• •Education: Empowering customers with knowledge about cannabis.
• •Wellness: Focusing on the well-being of their customers and promoting cannabis as part of a healthy lifestyle.
• •Community: Building a strong local presence and contributing positively to the Rochester area.
• •Customer Experience: Ensuring a safe, welcoming, and helpful environment for all customers.
• •Responsibility: Advocating for responsible cannabis consumption.

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone, key messaging points, preferred terminology (and terms to avoid), and provides examples. Share this with anyone creating content.
• •Prioritize Education in Communication: Whether it's a product description, a social media post, or a customer interaction, always look for opportunities to inform and educate in a clear, accessible way, reinforcing the 'Educational' and 'Trustworthy' aspects of the tone.
• •Foster a Welcoming and Inclusive Language: Use language that makes everyone feel comfortable and respected, regardless of their experience level with cannabis. Avoid overly technical jargon without explanation.
• •Engage Authentically with the Community: Respond to comments and messages in a friendly, helpful, and professional manner. Personalize interactions where possible to reinforce the 'Community-Oriented' and 'Welcoming' tones.
• •Regularly Review and Align Content: Periodically audit website copy, social media posts, and marketing materials to ensure they consistently reflect the defined brand tone and values. Get feedback from team members and even trusted customers.

Social Perception

Customers view the brand as a reliable source for quality cannabis products with knowledgeable and friendly staff. They appreciate the clean, professional environment and the educational approach. It's perceived as a legitimate, licensed business contributing to the local economy and providing a needed service. The community engagement efforts seem to be well-received. Online Audience engages positively with their social media content, indicating an interest in their products, promotions, and educational posts.

Copy Examples

• •Discover Your Perfect Bloom: Explore our new artisan flower selection, cultivated for exceptional quality and a premium wellness experience. Our experts are here to guide you. #KingdomWellness #ROC
• •Join the Kingdom ROC family this Saturday for our Community Wellness Day! 🌱 Meet our team, learn about the benefits of terpene profiles, and enjoy exclusive local vendor pop-ups. We're more than a dispensary; we're your partners in well-being. #RochesterNY #CannabisCommunity #KingdomCares
• •New to cannabis? Welcome to Kingdom Wellness! We offer a supportive, judgment-free space to learn and find what's right for you. Explore our resources or chat with our friendly budtenders today. Your wellness journey starts here.
• •Elevate Your Week: Special savings on your favorite wellness essentials at Kingdom ROC! ✨
• •Meet Sarah, one of our passionate budtenders! 👋 Sarah believes in the power of cannabis for holistic well-being and loves helping our guests find clarity and comfort. Got questions? She's got answers! #TeamKingdom #ROCExperts #WellnessJourney