Brand Tone

aspirational, elegant, and personal

Brand Values

• •Elegance and Sophistication
• •Individuality and Self-Expression
• •Quality and Durability
• •Accessible Luxury
• •Emotional Connection
• •Customer Focus
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., elegant, personal, radiant, timeless, unique), preferred vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Focus on "Her Story": Frame product benefits around how the jewelry makes the customer feel and how it helps her express her individuality or commemorate special moments. Emphasize the emotional value.
• •Use Evocative Language: Employ descriptive adjectives and verbs that appeal to the senses and aspirations (e.g., "dazzling," "illuminate," "cherish," "captivate," "radiate").
• •Maintain Elegance in Simplicity: While aspirational, avoid overly complex or pretentious language. The tone should feel sophisticated yet approachable and genuine, reflecting "accessible luxury."
• •Consistency Across Channels: Ensure the tone used on the website, social media captions, email marketing, and any advertisements is harmonious. Regularly review content to check for consistency.

Social Perception

The brand is perceived as a provider of beautiful, sparkling jewelry ideal for special occasions or for adding a touch of elegance to everyday life. They position moissanite as a desirable and ethical alternative to diamonds.

Copy Examples

• •Let your story sparkle. ✨ Our [Ring Name] in 925 silver and brilliant moissanite isn't just a jewel, it's a whisper of your unique elegance. Eternalize your moment.
• •Arbo Joias: Where Elegance Meets Your Essence. Discover handcrafted moissanite pieces that reflect your inner light and celebrate the moments that matter most.
• •Dance with light. These [Earring Name] moissanite earrings are designed to catch every gaze, adding a touch of timeless sophistication to your every move. Crafted in lustrous 925 silver, they're more than an accessory; they're an expression of you.
• •A New Sparkle for Your Collection, [Customer Name]?
• •Why just wear jewelry when you can wear a story? Arbo Joias offers accessible sophistication with stunning moissanite and 925 silver. Find the piece that speaks to your heart and shines with your spirit. Your elegance, our commitment.