Brand Tone

Practical & Solution-Oriented, Friendly & Approachable, Confident & Trustworthy, Lightly Humorous/Engaging, Caring

Brand Values

• •Customer Satisfaction
• •Ease & Convenience
• •Quality & Durability
• •Hygiene & Cleanliness
• •Care & Community
• •Sustainability

Best Practices

• •Focus on Benefits, Not Just Features: While detailing product specs (e.g., "heavy-duty metal"), always tie them back to the benefit for the pet owner (e.g., "so it lasts for years," "making cleanup effortless").
• •Adapt tone to the platform: For example, TikTok might allow for more overt humor and trending sounds, while an email to a customer with an issue would be more empathetic and solution-focused, yet still friendly and confident.
• •Ensure the underlying values of quality, ease, and care always shine through.
• •Maintain a consistent tone across all platforms to reinforce brand recognition.
• •Incorporate user-generated content and testimonials to build trust and authenticity.

Social Perception

Problem Solver, Reliable & Good Quality, Helpful for Dog Owners (especially larger breeds), Innovative, Trustworthy (Responsive), Positive Customer Experience

Copy Examples

• •Join 100,000+ happy pet parents who’ve made the switch to Pupzle.
• •#Pupzle #HappyPets #CleanYardSolutions #DogLifeMadeEasy
• •Built tough, designed smart – because pet cleanup should be the last thing on your mind.
• •Ready to upgrade your cleanup game?
• •Shop our durable, user-friendly pet waste solutions and support animal welfare with every purchase!