Brand Tone

Informative, Transparent, Eco-conscious, Ethical, Playful (on TikTok), Proudly Italian

Brand Values

• •Natural Purity: Using only natural and vegan ingredients, free from harmful chemicals like aluminum and parabens.
• •Sustainability & Eco-friendliness: Commitment to plastic-free packaging and cruelty-free practices.
• •Transparency: Being open about their ingredients and processes.

Best Practices

• •Highlight Ethical Commitments: Regularly weave in mentions of 'vegan,' 'cruelty-free,' 'plastic-free,' and 'aluminum/paraben-free' as these are key differentiators and value propositions.
• •Adapt to the Platform, but Keep Core Values Intact: While the tone on TikTok can be more playful, ensure core values remain consistent across all channels.
• •Maintain Informative Transparency: Provide clear details about natural ingredients and their benefits.
• •Emphasize Italian Origin (where appropriate): Given the brand's strong connection to the Italian market, subtly reinforce this aspect when relevant.
• •Focus on Effectiveness: Ensure copy communicates the efficacy of natural products compared to conventional alternatives.

Social Perception

Drydee Natural wants to be perceived as a brand that is committed to natural purity, sustainability, and transparency. It aims to connect with customers through informative content and a playful approach, particularly on platforms like TikTok, while maintaining its core values.

Copy Examples

• •Effective, natural, and sustainable – that’s the Drydee promise.
• •Our deodorants are 100% plastic-free and only contain ingredients of natural origin and are 100% vegan.
• •Discover the benefits of switching to natural products with Drydee.
• •Drydee Natural: Natural purity for your skin, sustainability for the planet.
• •Check out our TikTok for skincare tips and beauty fun! @drydeenatural