Brand Tone

Friendly & Approachable, Thoughtful & Curated, Community-Oriented, Conscious & Responsible, Stylish & Functional

Brand Values

• •Sustainability
• •Quality Craftsmanship
• •Community
• •Customer Experience
• •Style & Functionality

Best Practices

• •Embrace Authenticity: Let the genuine passion for sustainable, quality goods and community shine through in all communications. Avoid overly corporate or generic language.
• •Storytelling is Key: Continue to share the stories behind the products and the makers. This reinforces values like craftsmanship and ethical sourcing and creates a personal connection.
• •Be an Active Community Voice: Engage genuinely on social media, respond to comments with the established friendly tone, and continue to highlight local connections and events.
• •Visually Consistent: Maintain the current high-quality, warm, and inviting visual style on Instagram and ensure website imagery aligns. This visually reinforces the "thoughtfully curated" aspect.
• •Educate & Inspire (Subtly): Weave in the benefits of sustainable choices and quality craftsmanship naturally within product descriptions and posts, rather than being overly preachy. Focus on the positive impact and enduring value.

Social Perception

Positive Local Business, Friendly & Helpful Staff, Good Product Selection, Sustainable & Ethical

Copy Examples

• •Cozy up to conscious comfort. ✨ Our new [Sweater Name] is crafted from [Sustainable Material] by our friends at [Maker Brand], bringing you warmth that feels good, inside and out. Perfect for those crisp Cochrane mornings and evenings. #LinkAndPin #SustainableStyle #CochraneAB #ShopLocal #ThoughtfullyCurated
• •Discover Link & Pin in the heart of Cochrane! We're more than just a store; we're a curated collection of stylish, functional, and sustainable goods for you, your home, and your little ones. From quality apparel to unique gifts, find pieces you'll love and feel good about. Visit us at 239 Griffin Road East or shop online! #LinkAndPinCochrane #ShopSustainable #SupportSmallMakers #CochraneLocal
• •Style Meets Sustainability. At Link & Pin, we thoughtfully select goods that are kind to the planet and built to last. Explore our collection of ethically sourced apparel and handcrafted homewares. #FashionWithPurpose #EcoFriendlyLiving
• •Hey Cochrane! Join us this Saturday for [Event Name]! We're excited to [briefly describe event activity]. It's all part of our commitment to our amazing community. Plus, get a first look at new arrivals that just landed in store! See you there! Your friends at Link & Pin.
• •Ready for your next adventure? The [Jacket Name] offers unbeatable style and rugged functionality. Made with [eco-friendly/durable material], it's designed to keep you comfortable whether you're hitting the trails or strolling through town. A thoughtfully chosen piece for the conscious explorer. #LinkAndPinAdventures #FunctionalFashion #BuiltToLast