Brand Tone

Supportive, holistic, premium, and locally engaged

Brand Values

• •Holistic Well-being
• •Premium Quality
• •Local Engagement
• •Supportive Guidance
• •Comprehensive Solutions

Best Practices

• •Integrate the Holistic Wellness Angle: Connect physical fitness with mental well-being and nutrition.
• •Reinforce the 'fuel body and mind' concept in all communications.
• •Highlight the 'Premium' aspect through high-quality visuals and detailed product descriptions.
• •Emphasize local engagement by showcasing community involvement and partnerships.
• •Maintain a consistent brand voice across all platforms, including the website, blog, and Wolt listing.

Social Perception

A premium, locally engaged fitness provider that supports holistic well-being by offering equipment, apparel, supplements, and expert advice.

Copy Examples

• •Fuel your body and mind with our premium fitness solutions.
• •Achieve your fitness goals with personalized diet and lifestyle advice.
• •Discover the benefits of holistic well-being with our expert guidance.
• •Premium Fitness Pitstop: Your one-stop shop for fitness equipment, apparel, and supplements.
• •Proudly serving the Essen community with top-quality fitness products and advice.