Brand Tone

Professional and Trustworthy, Caring and Empathetic, Informative and Solution-Oriented, Modern and Clean

Brand Values

• •Quality
• •Customer Centricity
• •Innovation & Science
• •Transparency
• •Regeneration & Well-being

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "Knowledgeable Guide," "Caring Innovator"), "we are..." and "we are not..." statements, and specific vocabulary to use or avoid.
• •Prioritize "You" over "We": Focus on the customer's needs, problems, and aspirations. Frame benefits in terms of how they improve the customer's life (e.g., "You'll wake up feeling..." instead of "Our mattress provides...").
• •Maintain a Consistent Level of Formality: For Orasleep, this means a professional yet approachable and caring tone. Avoid overly casual slang or, conversely, overly stiff, academic language. The current German site uses the formal "Sie" but in a friendly way.
• •Emphasize Benefits, Not Just Features: While mentioning "Oceans-Cool-Technologie™" is good, always link it back to the tangible benefit for the customer, such as "ensuring you stay comfortably cool all night for uninterrupted sleep."
• •Ensure Consistency Across All Channels: The tone used on the website, in emails, social media posts, and customer service interactions should be harmonious. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

Positive for Product Quality and Service, Seen as a Premium though Fairly Priced Option, Trustworthy due to Swiss Origin, Limited Broader Online Discussion

Copy Examples

• •Headline: End Tiredness. Embrace Vitality. Discover Orasleep. Body: Stop counting sheep and start truly resting. Our Swiss-engineered mattresses are designed for deep, regenerative sleep, so you wake up feeling refreshed, energized, and ready to conquer your day. Experience the Orasleep difference.
• •Headline: Your Best Sleep, Guaranteed. Body: We believe in the power of exceptional sleep. That's why we offer a 200-night risk-free trial and a 10-year warranty on our Ora Ultra Mattress. Invest in your well-being with confidence. Quality sleep isn't a luxury; it's fundamental.
• •Headline: The Science of Sweet Dreams. The Art of Swiss Design. Body: Orasleep combines cutting-edge sleep technology with meticulous Swiss craftsmanship. Our innovative materials and ergonomic design provide optimal support and comfort, helping you fall asleep faster and stay asleep longer.
• •Headline: More Than a Mattress. It's Your Daily Rejuvenation. Body: Imagine waking up free from aches, full of energy, and with a clear mind. That’s the Orasleep promise. Our sleep solutions are engineered to maximize your body's natural regeneration processes. Better sleep means a better you.
• •Headline: Tired of Compromising on Sleep? So Were We. Body: Orasleep was born from a simple need: truly restorative sleep at a fair price. We pour our passion for quality and innovation into every product, ensuring you get the rejuvenating rest you deserve. Explore our story and our sleep solutions.