Brand Tone

Aspirational yet Accessible, Confident, Descriptive and Evocative, Modernizing

Brand Values

• •Value for Money
• •Heritage & Parisian Elegance
• •Accessibility
• •Variety
• •Everyday Luxury

Best Practices

• •Emphasize French Heritage Subtly: Weave in mentions of Parisian, French touch, or crafted in the French tradition where appropriate, but avoid overdoing it to the point of cliché. Let it be a supporting element of quality and style.
• •Balance Aspiration with Accessibility: Use evocative and elegant language to describe the scents and the desired feeling, but ensure the overall message remains grounded and doesn't alienate the budget-conscious consumer. Highlight the value.
• •Focus on Sensory Description: Perfume is an olfactory experience. Use vivid adjectives to describe notes, moods, and the trail of the scent. Help the customer imagine wearing it.
• •Maintain a Positive and Confident Voice: Project assurance in the quality and appeal of the fragrances, especially given their price point.
• •Adapt to the Platform, but Keep Core Values: While the style of communication might differ (e.g., more playful on TikTok vs. more elegant on the website), the underlying values of affordable luxury, French inspiration, and quality should remain consistent in the messaging.

Social Perception

Good Value Brand, Established/Classic (for some products), Hit or Miss (depending on individual preferences), Emerging Social Presence, Associated with Inspired By Fragrances (sometimes)

Copy Examples

• •Unlock Parisian allure with every spritz. ✨ Our [Perfume Name] blends [Key Note 1] and [Key Note 2] for a scent that’s both timeless and captivating. Experience your everyday touch of French elegance. #LomaniPerfumes #FrenchElegance #ScentOfTheDay #AffordableLuxury
• •Your new signature scent just dropped. 🇫🇷 Lomani brings the essence of Paris to your daily vibe. Feel confident, feel chic, feel you. #Lomani #ParisianVibes #FragranceTok #GetReadyWithMe #PerfumeLover
• •Immerse yourself in a symphony of scents. [Perfume Name] opens with a vibrant burst of [Top Note], settling into a warm heart of [Middle Note], and leaving a memorable trail of [Base Note]. It’s not just a fragrance; it’s an experience. Crafted in the tradition of French perfumery, designed for your modern life.
• •Bonjour, Beauty! Discover Your Signature Parisian Scent for Less.
• •Why just dream of Parisian elegance when you can wear it? Lomani Perfumes offers a luxurious collection of French-inspired fragrances that captivate the senses without breaking the bank. Find your perfect scent today and elevate your everyday. Shop Now!