Brand Tone

Problem-solving and Empathetic, Innovative and Solution-oriented, Comfort-focused and Reassuring, Aspiring and Passionate, Practical and User-centric

Brand Values

• •Comfort
• •Innovation & Versatility
• •Problem Solving
• •Family & Experience
• •Quality & Dedication

Best Practices

• •Lead with Empathy: Always acknowledge the common pain points of travelers (discomfort, fatigue) before introducing the solution. Connect with their experiences.
• •Highlight the "Why": Weave in the founder's story and the motivation behind the pillow's creation to build authenticity and trust. It’s not just a product; it's a solution born from real-life needs.
• •Focus on Versatility and Solutions: Clearly explain the multi-use benefits (neck, lumbar, blanket) and how they cater to different travel situations and needs. Use benefit-driven language.
• •Maintain an Optimistic and Reassuring Voice: Convey that comfortable travel is achievable with the right companion. Use words that inspire confidence and anticipate positive outcomes (e.g., "refreshed," "restful," "enhanced experience").
• •Be Clear and Concise: While telling a story is good, ensure the core benefits and unique selling propositions (compact, multi-use, comfort) are easy to understand quickly, especially for an online audience.

Social Perception

Perceived as a provider of a multi-use travel pillow designed for comfort and versatility during travel. Customers appreciate its neck support and suitability for various travel modes. The story of its invention by Montinez Johnson, inspired by dreams and personal travel experiences, adds a layer of authenticity and relatability.

Copy Examples

• •Headline: Tired of Tossing and Turning on Your Travels? Body: The Pokit Pillow was born from a traveler's dream of ultimate comfort. Its innovative, multi-use design adapts to your needs – neck support, lumbar cushion, even a cozy blanket. Finally, arrive refreshed, not restless. Travel smarter, sleep better.
• •Headline: Your Pocket-Sized Portal to In-Transit Tranquility. Body: Don't let travel discomfort dictate your journey. The Pokit Pillow, designed by a frequent flyer who understands, offers unparalleled comfort and versatility in one compact package. Adventure awaits – and so does good rest.
• •Headline: From Vivid Dreams to Your Ultimate Travel Companion. Body: Inspired by a vision for perfect travel comfort, the Pokit Pillow is more than just a pillow; it's your solution to neck strain and back pain on the go. Experience the difference dedication to a better journey makes.
• •Headline: The Multi-Use Travel Pillow That Works as Hard as You Play. Body: Whether you're flying, driving, or on a train, the Pokit Pillow transforms to give you the support you need, right where you need it. Compact, comfortable, and created for every kind of traveler.
• •Headline: Stop Dreaming of Comfortable Travel. Start Experiencing It. Body: We reimagined the travel pillow because we believe your adventures shouldn't be compromised by discomfort. The Pokit Pillow offers innovative support and multi-use convenience, so you can focus on the memories, not the aches.