Brand Tone

Empowering, Confident, Stylish, Fashion-Forward, Friendly, and Approachable

Brand Values

• •Empowerment (especially for women)
• •Confidence
• •Style and Fashion
• •Self-Expression and Individuality
• •Customer Satisfaction
• •Curated Selection
• •Niche Focus (Korean Style)

Best Practices

• •Use words like 'elevate,' 'empower,' 'boost,' 'shine.'
• •Don't be afraid of a lighthearted pun (like their 'how 'bag' the problem' example) or enthusiastic language.
• •Highlight Korean-Inspired Style: Consistently weave in keywords like 'Korean-style,' 'K-fashion inspired,' or 'Seoul chic' when relevant to products, reinforcing this niche.
• •Encourage customers to find the bag that truly represents *them*.
• •Maintain a friendly and approachable tone while highlighting the empowering and stylish aspects of the brand.

Social Perception

A brand that empowers women through stylish, Korean-inspired fashion accessories, fostering confidence and self-expression.

Copy Examples

• •Feel empowered, look incredible.
• •Our latest ToteBagi arrivals are here to help you strut with style and confidence...
• •#ToteBagi #KoreanStyle #FashionTotes #EmpowerWomen
• •Welcome to totebagi, your go-to destination for curated Korean-style fashion accessories.
• •Strut with a bag of confidence from our meticulously selected pieces.