Brand Tone

aspirational, empowering, community-focused, and positive

Brand Values

• •Love and Joy
• •Family Values
• •Mindset and Lifestyle
• •Mental Health Awareness
• •Empowerment and Resilience
• •Community Support
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (aspirational, empowering, positive), language style (use of motivational phrases, community-focused wording), and core values (love, joy, family, mindset, mental health). Share this with anyone creating content.
• •Storytelling over Selling (especially in social content): Focus on the "why" behind the brand – the movement, the values, the desire to inspire. Weave product mentions naturally into stories that resonate with the aspirational tone.
• •Consistent Messaging Across Platforms: Ensure the empowering and value-driven tone seen on the "Amourjoie Legacies" TikTok is reflected (where appropriate) on the website, in email marketing, and any future social media, adapting slightly for each platform's audience but keeping the core message aligned.
• •Engage with the Community Authentically: If comments or interactions occur, respond in a way that reinforces the brand's positive and supportive tone. Foster a sense of belonging.
• •Visually Align with the Tone: Use imagery and design elements that evoke feelings of joy, love, positivity, and empowerment. This will complement the written copy and create a cohesive brand experience.

Social Perception

cultivate a perception of a brand that is more than just apparel; it's a supportive movement focused on positive values like love, joy, family, and mental well-being.

Copy Examples

• •Headline: Wear Your Values. Live with Amour Joie. Body: Our latest collection is more than just fabric and thread. It's a reminder to embrace love, find joy in every day, and build a legacy of strength. Discover pieces that speak to your heart. #AmourJoieLegacy #FashionWithPurpose
• •Headline: More Than Apparel. It's a Mindset. Body: At Amour Joie, we believe in the power of a positive mindset. Our designs are crafted to inspire better days and remind you to transform every challenge into a testimony. What will your legacy be? #InspireBetterDays #MindsetMatters
• •Headline: Wrap Yourself in Love & Joy. Body: Introducing our new line of cozy hoodies and tees, designed with family values and the spirit of Amour Joie. High-quality, custom-made wear that feels as good as it looks. #LoveAndJoy #FamilyFirstFashion
• •Headline: Protect Your Peace, Elevate Your Style. Body: Our special edition "Protect Your Peace" t-shirt is here. A stylish statement and a daily reminder to prioritize your mental well-being. Join the AmourJoie movement. #MentalHealthAwareness #WearYourStory
• •Headline: Build Your Legacy, One Day at a Time. Body: AmourJoie Legacies isn't just about clothing; it's about empowering you to grow, thrive, and celebrate life. From custom fashion to community support, we're here for your journey. #BuildYourLegacy #ResilienceAndGrowth