Brand Tone

A blend of practical/benefit-oriented and aspirational. Predominantly practical, focusing on utility, affordability, and ease of purchase, with touches of aspirational language related to modern, comfortable, and stylish homes.

Brand Values

• •Practicality & Convenience
• •Affordability & Value
• •Modernity & Innovation (especially for home)
• •Customer Service & Trust

Best Practices

• •Use clear and direct language, focusing on the benefits and practical applications of the products.
• •Incorporate Portuguese keywords and hashtags relevant to the Brazilian market, such as #achadinhos, #lojaonline, and #utilidadesparacasa.
• •Highlight promotions, discounts, and free shipping offers prominently.
• •Emphasize the security of purchases and the availability of customer support to build trust.
• •Maintain a balance between aspirational language (modern home decor) and practical, benefit-oriented descriptions.

Social Perception

A Brazilian online store (loja online) known for providing 'achadinhos' (great finds) that are practical, modern, and affordable, while also striving to be a trusted source for online purchases.

Copy Examples

• •Transforme sua casa com nossos produtos inovadores! 10% de desconto na primeira compra com o cupom [CUPOM]!
• •Facilite seu dia a dia com soluções práticas e modernas. Frete grátis para todo o Brasil!
• •Achadinhos incríveis para sua casa! Siga nossa loja e descubra ofertas exclusivas.
• •Compra 100% segura e suporte ágil. Sua satisfação é nossa prioridade!
• •Colher Balança Digital: Precisão e praticidade na sua cozinha. Veja as 89 avaliações!