Brand Tone

Passionate & Proud, Aspirational & Luxurious (yet Accessible), Authentic & Trustworthy, Resilient & Ambitious, Community-focused & Grateful, Direct & Honest

Brand Values

• •Heritage & Culture
• •Authenticity
• •Quality Craftsmanship
• •Customer Experience
• •Accessibility & Inclusivity
• •Empowerment & Confidence
• •Integrity & Transparency
• •Community & Team

Best Practices

• •Embrace Storytelling: Share the brand's journey, the inspiration behind collections, and the cultural significance of the garments. This resonates with the passionate and heritage-focused aspects of the brand.
• •Use Evocative Language: Incorporate words that speak to luxury, tradition, beauty, and authenticity (e.g., "regal," "heritage," "handcrafted," "timeless," "vibrant," "authentic").
• •Maintain a Tone of Warmth and Inclusivity: Even when highlighting luxury, ensure the language feels welcoming and speaks to making every customer feel special, reflecting the "Yeshan Family" and "feel like royalty" ethos.
• •Be Transparent and Honest: Continue the candid communication style seen in recent announcements. This builds trust and reinforces the value of integrity.
• •Highlight Quality and Authenticity: Consistently weave in messages about the craftsmanship, the source of materials, and the brand's commitment to genuine Indian ethnic wear.

Social Perception

Positive Customer Feedback, Recognized for Luxury and Experience, Pioneering, Mixed Feelings on Store Closure, Strong Online Community

Copy Examples

• •Headline: Drape Yourself in Heritage. Discover the Soul of India with Yeshan Sarees. Body: More than just fabric, each Yeshan Saree is a whisper of tradition, a celebration of artistry. Handcrafted with passion, designed to make you shine. Explore our collection and wear your story.
• •Headline: The Yeshan Promise: Authentic Beauty, Unforgettable Elegance. Body: Tired of the ordinary? Step into a world where quality meets heritage. At Yeshan Sarees, we bring you genuine Indian ethnic wear, meticulously curated to bring out your inner radiance. Experience the difference.
• •Headline: Feel Like Royalty. Adorn Yourself with Yeshan. Body: You deserve to feel extraordinary. Our sarees and ethnic ensembles are crafted to empower, to celebrate your unique style, and to turn every occasion into a grand affair. Discover affordable luxury, delivered to your doorstep.
• •Headline: From Our Hearts to Your Wardrobe: The Art of Indian Weaves. Body: Yeshan Sarees was born from a love for India's rich textile legacy. We travel, we search, we design – all to bring you pieces that are not just garments, but timeless treasures. Join the Yeshan family and embrace the elegance.
• •Headline: Beyond Trends, Beyond Compare. The Enduring Charm of Yeshan Sarees. Body: In a world of fleeting fashion, choose timeless grace. Our collections are a tribute to authentic Indian craftsmanship, designed for the modern woman who values both heritage and style. Explore the new arrivals and find your masterpiece.