Brand Tone

Elegant, Sophisticated, Natural, Serene, Timeless, Enduring, Craftsmanship-focused, Quality-driven, Inspirational, Meaningful

Brand Values

• •Nature Friendly
• •Craftsmanship
• •Timeless Design
• •Authenticity
• •Inspiration

Best Practices

• •Emphasize Natural Elements & Sustainability: Consistently highlight the use of natural materials (walnut wood, stainless steel) and the brand's 'Nature Friendly' value in product descriptions and storytelling.
• •Use Timeless Language: Words like 'timeless,' 'enduring,' 'cherished,' and 'generations' are key.
• •Maintain Elegant Tone: The tone should reflect the 'elegance of modern design.'
• •Connect to Emotion and Well-being: Speak to how the products contribute to a 'sense of peace,' 'inspiration,' 'joy,' and creating a 'sanctuary.'
• •Showcase Craftsmanship & Quality: Regularly mention the commitment to 'craftsmanship,' 'quality and detail,' and how each piece is a 'work of art.'

Social Perception

Positive regarding craftsmanship and design among those customers. Potential initial confusion due to association with 'Kopi Luwak' coffee.

Copy Examples

• •Craft Your Sanctuary.
• •Built with a deep respect for the earth, designed to be cherished for generations.
• •More than decor, it's a reflection of mindful living.
• •Transform everyday living by offering home goods that blend modern design with natural beauty, creating spaces that inspire and nurture the soul.
• •#LuwakHouseware #ModernMinimalist #NaturalMaterials #TimelessDesign #HomeSanctuary