Brand Tone

Evocative & Spiritual, Nature-Inspired & Exotic, Artisanal & Unique, Positive & Appreciative, Feminine & Empowering

Brand Values

• •Natural Beauty & Well-being
• •Uniqueness & Craftsmanship
• •Customer Satisfaction
• •Connection to Nature & Exoticism
• •Inner Strength & Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., evocative, natural, empowering, spiritual, appreciative), preferred vocabulary (e.g., creation, journey, inner power, exotic, natural stone), and phrases to avoid. Share this with anyone creating content.
• •Emphasize Storytelling: Frame products not just as items, but as part of a larger narrative of self-discovery, connection to nature, or personal empowerment. Use the 'initiatory journey' concept.
• •Use Sensory and Evocative Language: Appeal to the senses by describing the textures, perceived energies, and origins of the materials. Words like whisper, radiance, allure, and magic can enhance this.
• •Maintain Consistency Across Platforms: Ensure that the tone used on the website, social media, email marketing, and even in customer service interactions is harmonious and reflects the established brand voice.
• •Incorporate Positive Affirmations and Well-being: Subtly weave in language that speaks to the benefits and positive feelings associated with wearing natural stones and shells, aligning with the brand's value of well-being.

Social Perception

High Quality & Beautiful Products, Excellent Customer Service, Thoughtful Presentation, Trustworthy, Associated with Well-being and Positive Energy

Copy Examples

• •Instagram Post (Image of a labradorite necklace): Unlock your inner radiance. ✨ Our 'Loelia' Labradorite Sun Studs are more than just earrings; they're an invitation to embrace your unique light. Let the exotic allure of natural stone guide your journey. #AtelierBelCreation #NaturalStones #InnerPower #LabradoriteLove #SpiritualJewelry
• •Facebook Ad (Carousel of different shell bracelets): Carry the ocean's whisper wherever you go. 🌊 Discover our collection of handcrafted shell bracelets, each a unique treasure designed to awaken your spirit and add a touch of exotic elegance to your everyday. Find your Vaehina today! Shop Now -> [Link] #ShellJewelry #BohoChic #HandmadeWithLove #BeachVibes #AtelierBel
• •Product Description (for a new gemstone ring): Meet 'Seraphina' – a captivating [Gemstone Name] ring, born from the earth's heart. Each facet is a reminder of your resilience, each shimmer an echo of your inner strength. Let this unique creation be your daily talisman, a touch of nature's magic to empower your path. #GemstoneHealing #UniqueJewelry #EmpowerYourself #ArtisanMade #AtelierBelCreation
• •Email Newsletter Snippet (Subject: An Exotic Escape for Your Soul ✨): Dear [Customer Name], At Atelier Bel Création, we believe jewelry is a journey. Each natural stone, each delicate shell, is a whisper from a distant horizon, chosen to resonate with your unique energy. This week, we invite you to explore our new arrivals – pieces designed to awaken your senses and adorn your spirit. [Link to New Arrivals]
• •Website Banner Text: Adorn Your Spirit. Discover Exotic Natural Stone Jewelry. Awaken Your Inner Power.