Brand Tone

humorous, witty, sarcastic, relatable, and occasionally edgy

Brand Values

• •Self-Expression & Individuality
• •Humor & Playfulness
• •Creativity
• •Relatability
• •Quality (implied)

Best Practices

• •Develop a "Voice Guide": Create a simple document outlining the brand's personality traits (e.g., witty, clever, relatable, never offensive), common phrases or words to use/avoid, and the overall feeling you want to evoke. This helps ensure anyone writing copy understands the desired tone.
• •Know Your Audience: Understand who you're talking to. The humor and references should resonate with your target demographic. Tailor the tone slightly for different platforms if needed, but the core personality should remain consistent.
• •Embrace Wit and Wordplay: Consistently use clever language, puns (if appropriate for the specific design/message), and smart humor that aligns with the brand's established style.
• •Be Relatable and Authentic: Share content and write copy that reflects genuine everyday experiences, thoughts, and feelings that your audience can connect with. Authenticity builds trust and strengthens the brand's personality.
• •Review and Refine: Regularly review all copy across platforms (website, social media, ads, emails) to ensure it aligns with the brand tone. Get feedback and be willing to adjust if something feels off-brand or isn't resonating as intended. Consistency is key to building a recognizable brand voice.

Social Perception

Customers who engage with the brand seem to perceive TextTease positively, enjoying the humor, design creativity, and product quality. The brand is seen as a source for t-shirts that make a statement or spark a laugh.

Copy Examples

• •Headline: "Wear Your Wit. Shop TextTease." Body: "Tired of boring tees? So are we. At TextTease, we print what you're thinking. Find your next conversation-starter."
• •Social Media Post (Image of someone laughing while wearing a TextTease shirt): Caption: "That feeling when your shirt gets more laughs than your jokes. 😉 Express yourself with TextTease. #FunnyTees #StatementShirts #TextTeaseHumor"
• •Product Description Snippet (for a sarcastic work-themed tee): Another meeting that could have been an email? We get it. This shirt won't magically shorten your workday, but it might make your colleagues (the cool ones, anyway) crack a smile. Made from super-soft cotton, because comfort is key when you're silently screaming.
• •Email Subject Line: "Your Wardrobe Called. It Wants More Personality." Email Body Preview: "Hey [Customer Name], life's too short for dull clothes. Inject some humor and attitude with our latest TextTease arrivals!"
• •Ad Copy (Short & Punchy): TextTease: Sarcasm. Served Daily on 100% Cotton.