Brand Tone

Playful, relatable, and slightly edgy, with a blend of internet humor and streetwear sophistication.

Brand Values

• •Community & Engagement
• •Originality/Trendsetting
• •Quality & Thoughtful Design
• •Connection to Crypto Culture

Best Practices

• •Prioritize transparency by openly addressing and mitigating concerns raised by Scamadviser, fostering trust and credibility.
• •Maintain a balance between meme-based content and product-focused promotions, ensuring the entertainment value doesn't overshadow the brand's offerings.
• •Clearly communicate the transition from meme content to crypto streetwear, emphasizing the brand's evolution and commitment to both trends and quality.
• •Use emojis and casual language sparingly to reinforce authenticity.
• •Highlight unique design elements and materials to emphasize quality.

Social Perception

Entertaining, relatable, trendy, and community-focused, with a need to establish greater trust and credibility within the crypto space.

Copy Examples

• •"Satoshi Nakamoto? More like Satoshi *Naka-swag-moto*. Rock our hoodie and stay anon (but stylish)."
• •"Feeling down? Our Sad Hamster collection understands. Comfort and memes, delivered."
• •"From meme lords to crypto kings, we've got you covered. Level up your wardrobe with CukiDrip."
• •"Cordless hood? Yeah, we're living in 3023. Get future-ready with our premium streetwear."
• •"Obsessed with crypto and streetwear? Same. Check out our new collection."