Brand Tone

Warm & Emotive, Appreciative & Passionate, Descriptive & Detailed, Community-Focused & Engaging, Trustworthy & Reassuring

Brand Values

• •Realism & Artistry
• •Quality
• •Emotional Connection
• •Customer Satisfaction
• •Community

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of your brand's tone (e.g., "Warm, not overly sentimental," "Descriptive, but not overly technical"), with examples of "do's" and "don'ts."
• •Focus on "Feeling": Before writing, ask: "What emotion do we want the customer to feel with this message?" Let this guide word choice and sentence structure. For Dollsey, this often involves warmth, joy, and appreciation.
• •Use Consistent Vocabulary: Identify core keywords and phrases that resonate with the brand and its audience (e.g., "lifelike," "cherish," "handcrafted," "bundle of joy," "forever friend") and use them consistently, where appropriate.
• •Prioritize Visual-Emotional Language: Since the products are highly visual and evoke emotion, use descriptive adjectives and verbs that appeal to the senses and feelings. "Velvety skin," "sparkling eyes," "gentle smile."
• •Engage Authentically: When responding to comments or writing social media captions, maintain the established warm, appreciative, and community-focused tone. Avoid overly corporate or generic responses. Personal touches build connection.

Social Perception

Positive for Product Quality, Seen as a Specialty Retailer, Engaged Community, Trust (emerging), Focus on Aesthetics

Copy Examples

• •✨ Meet little Leo, our newest bundle of joy! ✨ With his hand-painted rosy cheeks and delicately rooted hair, he's a masterpiece of realism waiting to be cherished. Imagine the tender moments and endless cuddles. ❤️ Discover Leo and bring home a forever friend today! 👉 [Link to Product]
• •Crafted with passion by skilled artisans, each Dollsey doll is a testament to unparalleled realism. From the gentle weight in your arms to the individually applied eyelashes, every detail is meticulously designed to capture the innocent beauty of life. Experience the artistry.
• •You're Invited! Share Your Dollsey Moments & Connect with Fellow Collectors! 💖
• •Watch baby Ava giggle! 😉 Our silicone dolls are so lifelike, you'll be doing double takes! Who needs a new cuddle buddy? 🙋‍♀️ #Dollsey #RebornLove #LifelikeDoll #TikTokMadeMeBuyIt
• •Find Your Perfect Companion at Dollsey. Loved by collectors worldwide. ❤️ Secure Shopping | Global Shipping | Dedicated Support.