Brand Tone

Aspirational & Confident, Modern & Minimalist, Slightly Edgy & Exclusive, Understated Cool

Brand Values

• •Design & Innovation
• •Quality & Exclusivity
• •Self-Expression & Individuality
• •Modernity & Relevance
• •Aesthetic Cohesion

Best Practices

• •Embrace Understatement: Avoid hyperbole. Let the product and visuals speak, supported by concise, confident language. "Elevated," "refined," "conceptual" are more aligned than "the best ever" or overly casual slang.
• •Focus on "Future" and "Concept": Regularly weave in terms like "future fashion," "conceptual design," "innovative," and "forward-thinking" to reinforce these core aspects of the brand identity.
• •Maintain a Premium Lexicon: Use words that evoke quality and exclusivity without being overly pretentious. Terms like "crafted," "engineered," "premium," "select," and "curated" fit well.
• •Keep it Visually Connected: Ensure copy always complements the visual. If the image is minimalist and stark, the copy should mirror that directness and sophistication.
• •Prioritize Aspiration over Hard Sell: While calls to action are necessary, the overall tone should inspire and align with the customer's desire for a distinct, modern identity, rather than just pushing a product. Frame purchases as an investment in their personal style narrative.

Social Perception

A Niche Streetwear Brand, Fashion-Forward, Visually Driven, Emerging Luxury

Copy Examples

• •Instagram Post Caption (New Hoodie Drop): Engineered for tomorrow. Worn today. The new [Hoodie Name] has landed. Define your future. #wrth #FutureFashion #LuxuryStreetwear
• •Website Product Description (T-Shirt): WRTH [T-Shirt Name]: A minimalist statement. Crafted from premium [Material] for an unparalleled feel and a fit that moves with you. Beyond basic.
• •Email Subject Line (Sale/Promotion): Access the Next Wave: WRTH Selects Now Available.
• •Instagram Story (Behind the Design): Concept to creation. The architecture of WRTH. [Short video/image montage showing design sketches or fabric swatches]. #ConceptualDesign #WRTHProcess
• •Website Banner Text: WRTH: Luxury Streetwear. Conceptual Designs. Future Forward.