Brand Tone

Authentic & Traditional, Warm & Inviting, Premium & Quality-focused, Convenient & Accessible, Passionate & Enthusiastic

Brand Values

• •Authenticity: Staying true to Italian culinary traditions.
• •Quality: Using the finest ingredients and production methods.
• •Family & Togetherness: Promoting the joy of cooking and sharing meals with loved ones.
• •Convenience: Providing easy solutions for enjoying gourmet food at home.
• •Passion for Food: A deep love for Italian cuisine and sharing that with customers.
• •Heritage: Leveraging the legacy and trust of the Little Italy brand.

Best Practices

• •Always Root in Authenticity: Ensure that copy consistently refers to genuine Italian traditions, recipes, or the heritage of Little Italy. Use Italian words sparingly and correctly where appropriate to enhance flavor, but don't overdo it.
• •Speak with Warmth and Passion: Use inviting and enthusiastic language. Focus on the joy of cooking, the pleasure of eating, and the experience of sharing food with loved ones. Words like "love," "passion," "joy," "heart-warming," and "celebrate" can be effective.
• •Highlight Quality and Freshness: Continuously emphasize the premium nature of ingredients and the artisanal care taken in creating the products. Terms like "finest," "artisanal," "fresh," "gourmet," and "restaurant-quality" reinforce this.
• •Emphasize Ease and Accessibility: While premium, the products should feel attainable. Focus on how Acasa makes it simple for anyone to create delicious Italian meals at home. Use phrases like "easy-to-cook," "effortless," "convenient," and "ready in minutes."
• •Maintain Visual-Verbal Harmony: Ensure the copy aligns with the high-quality, appetizing visuals used on the website and social media. The language should evoke the same positive, delicious, and inviting feelings that the images convey.

Social Perception

Trusted Extension of Little Italy, High-Quality Gourmet Products, Convenient Solution for Home Cooking, Positive Customer Experiences, Associated with Celebrations and Enjoyment

Copy Examples

• •Headline: Taste Italy, Tonight. Acasa Brings Home the Nonna-Approved Flavors You Crave. Body: Missing the heart-warming taste of authentic Italian cuisine? With Acasa by Little Italy, you don't have to. We bring generations of Italian culinary tradition right to your kitchen. From our artisanal pasta to our sun-ripened tomato sauces, every product is a promise of quality and genuine flavor. Order now and create your Italian masterpiece. (Tone: Authentic, Warm, Quality-focused)
• •Headline: Effortless Italian Feasts? Sì, Grazie! Body: Dream of whipping up a stunning Italian dinner without the fuss? Our Acasa DIY Kits are your secret weapon! Packed with the finest Little Italy ingredients and easy-to-follow recipes, you’ll be saying 'Buon Appetito!' in minutes. Perfect for busy weeknights or impressing your weekend guests. Explore our kits and bring joy to your table. (Tone: Convenient, Accessible, Enthusiastic)
• •Headline: From Our Kitchen to Yours: The Legacy of Little Italy, Delivered. Body: For over 30 years, Little Italy has been synonymous with authentic Italian dining. Acasa is our way of sharing that passion directly with you. Experience the same commitment to quality, the same cherished family recipes, and the same love for food, now ready to be enjoyed in the comfort of your home. Discover the Acasa difference. (Tone: Heritage, Quality-focused, Warm)
• •Headline: Gather Around the Table. It’s Acasa Time. Body: Life’s best moments often happen around a shared meal. With Acasa’s range of gourmet Italian delights, creating those memorable moments is easier than ever. Fresh pasta, rich sauces, decadent cheeses – everything you need to turn an ordinary meal into an Italian celebration. What will you create tonight? (Tone: Family & Togetherness, Inviting, Passionate)
• •Headline: Unlock Your Inner Italian Chef. Quality Ingredients, Unforgettable Meals. Body: At Acasa, we believe that great Italian food starts with exceptional ingredients. That's why we source the finest produce and craft our products with the care and tradition they deserve. Elevate your home cooking from simple to sublime. Explore our collection and taste the passion in every bite. (Tone: Premium, Quality-focused, Empowering)