Brand Tone

Individualistic, Confident, Slightly Edgy/Alternative, Contemporary/Modern, Witty or Sarcastic / Earnest and Passionate

Brand Values

• •Self-Expression & Individuality
• •Non-Conformity
• •Progressive Thinking
• •Authenticity
• •Aesthetic Appreciation
• •Sustainability / Ethical Production

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., individualistic, confident, witty yet thoughtful), key messaging pillars, "do's and don'ts" for language, and examples. This ensures anyone writing for the brand is aligned.
• •Embrace the "Unconventionally Progressive" Angle: Consistently weave this into the narrative. This isn't just about being "hipster" in a stereotypical sense, but about showcasing what makes the brand forward-thinking, unique, or challenging norms in its own way (be it through design, ethos, or community engagement).
• •Speak to Individuality: Use language that empowers self-expression and resonates with a desire to stand out. Avoid generic phrases and focus on what makes the products and the wearers unique. Use "you" and "your" to make it personal.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the visual aesthetic of the website and social media. If the visuals are minimalist and edgy, the copy shouldn't be overly bubbly or traditional.
• •Engage Authentically: When interacting with customers online (comments, DMs), maintain the established brand voice. This builds trust and reinforces the brand's personality. Listen to how your audience speaks and subtly mirror their language when appropriate, without losing your core tone.

Social Perception

Customers likely see the brand as a source for clothing and accessories that help them stand out and express a non-mainstream identity. They might perceive it as trendy within alternative circles, stylish, and aligned with a certain independent spirit. The term 'hipster' itself can be polarizing. The 'Unconventionally Progressive' tagline seems like an attempt to steer the 'hipster' label towards a more positive, forward-looking interpretation.

Copy Examples

• •Headline (Website/Social Ad): "Dress Like You Mean It. Unconventionally Progressive. Unapologetically You."
• •Product Description Snippet (for a unique t-shirt): "More than a tee, it's a statement. Crafted for the quietly rebellious, this piece doesn't shout, it resonates. Wear your difference."
• •Instagram Caption (Lifestyle Image): "Beyond the trend. Beyond the noise. Find your frequency. #UnconventionallyProgressive #HipsterStyle #OwnYourNarrative"
• •Email Subject Line: "Exclusive: The New Arrivals That Are Anything But Ordinary."
• •About Us Snippet (if they were to write one): "We are Hipster. We believe style is a dialogue, not a monologue. We curate and create for those who live by their own code, embracing the unconventionally progressive spirit that moves us all forward."