Brand Tone

Promotional and Deal-Oriented, Informative and Direct, Welcoming (Implied), Accessible and Convenient, Contemporary and Tech-Focused

Brand Values

• •Customer-Centricity
• •Variety and Selection
• •Value for Money
• •Convenience
• •Quality and Trust
• •Accessibility

Best Practices

• •Always Lead with "Marhaba" (Welcome) when appropriate: Start communications, especially broader announcements or welcome messages, with "Marhaba!" or incorporate welcoming language to reinforce the brand name's meaning and create an inviting feel.
• •Emphasize Value and Convenience in Every Message: Whether it's a product launch or a general branding message, consistently weave in the benefits of competitive pricing, special offers, fast delivery, wide selection, or ease of shopping.
• •Maintain Clarity and Directness: Use clear, concise language. Get straight to the point, especially in promotional CPLs and product descriptions. Ensure calls to action are unambiguous.
• •Adapt to the Platform, but Keep Core Values Consistent: While the style on TikTok might be more dynamic and trend-driven than a formal website announcement, the underlying message of value, variety, and convenience should remain. Ensure hashtags and keywords align with the brand identity.
• •Showcase Customer-Centricity: Regularly communicate aspects like 24/7 support, secure shopping, and easy returns. When addressing customer inquiries (even in comments), maintain a helpful, supportive, and welcoming tone. Highlight the "100% Purchase Protection" where relevant to build trust.

Social Perception

Provider of Electronics and Deals, Emerging E-commerce Player, Generally Positive for Specific Services, Potential for Name Confusion, Engagement

Copy Examples

• •Marhaba! 🎉 Your wish list just got more affordable! Dive into the Marhaba Mall MEGA SALE and discover incredible deals on electronics, fashion, home essentials, and more. Quality products, unbeatable prices. Shop now and save big! 🛍️ #MarhabaMall #QatarDeals #OnlineShoppingQatar
• •Upgrade your tech game! 📱✨ The all-new [Smartphone Model] has landed at Marhaba Mall. Experience cutting-edge features, stunning display, and a 2-year warranty. Order yours today for FAST delivery across Qatar! #NewTech #MarhabaElectronics #GadgetGoalsQatar
• •Welcome to effortless shopping! At Marhaba Mall, find everything you need from groceries to gifts, all in one place. Enjoy 24/7 support, speedy same-day delivery, and easy cash on delivery. Your convenience is our priority. Visit marhabamall.qa! #ShopEasyQatar #MarhabaConvenience
• •Weekend Bonanza at Marhaba Mall! 🔥 Don't miss out on exclusive offers this weekend only. Incredible discounts on your favorite brands. What are you waiting for? Click the link in bio and treat yourself! #WeekendDeals #MarhabaOffers #QatarShoppingSpree
• •Shop with confidence at Marhaba Mall. We're committed to bringing you a wide selection, quality products, and a 100% secure shopping experience. Your satisfaction is our mission. Discover the Marhaba difference today! #YourTrustedMall #MarhabaQuality #CustomerFirstQatar