Brand Tone

Aspirational & Enchanting, Elegant & Sophisticated, Empowering & Confident, Celebratory & Memorable, Youthful & Trendy (on TikTok)

Brand Values

• •Quality & Craftsmanship
• •Elegance & Sophistication
• •Customer Empowerment
• •Individuality & Uniqueness
• •Creating Memories
• •Staying Current

Best Practices

• •Embrace Evocative Language: Consistently use words that convey elegance, enchantment, sophistication, and confidence (e.g., "exquisite," "captivating," "radiant," "empower," "dream," "magic").
• •Focus on the "Feeling": Beyond describing the dress, describe how the wearer will *feel* – beautiful, confident, like a queen, the star of the show. This connects emotionally with the audience.
• •Tell a Story of Transformation: Frame the dresses not just as garments, but as a key part of a special, memorable experience or transformation. Emphasize the "making memories" aspect.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetic. If the imagery is glamorous and high-end, the language should reflect that. The TikTok presence shows a slight adaptation to be more trend-driven and youthful, which is appropriate for the platform, but the core elegance should still peek through.
• •Audience-Specific Nuances: While the core tone remains consistent, slightly adjust the language for different platforms and audiences. For example, TikTok can be more playful and use more emojis/hashtags, while communication with wholesale partners might be slightly more formal yet still aspirational. However, the fundamental values of elegance, quality, and empowerment should always be evident.

Social Perception

Customers (Implied): Likely perceive the brand as a go-to for special occasion wear, particularly prom. They would expect glamorous, high-quality dresses that make them stand out. The use of "couture" implies a sense of exclusivity and higher-end appeal. Boutique Partners: View Selene Couture as a reliable wholesale supplier of premium, on-trend prom and evening wear that will appeal to their clientele. General Public (exposed via social media): See a brand that is focused on formal, celebratory moments, with an aesthetic geared towards youthful glamour and fairytale ideals. The consistent messaging across platforms reinforces its image as a provider of "dream dresses."

Copy Examples

• •Instagram Post Caption: Step into your moment. ✨ Our latest collection is designed to make you shine, with every stitch crafted for unforgettable nights and timeless elegance. Become the queen you were always meant to be. #SeleneCouture #EveningGlam #DreamDress #PromPerfection
• •Website Banner Text: Selene Couture: Where Dreams Are Worn. Discover exquisite gowns that blend timeless sophistication with modern allure, creating memories that last a lifetime.
• •TikTok Video Concept: *(Video shows a quick montage of different girls twirling in Selene Couture gowns, looking happy and confident)* Text Overlay: That Selene Couture feeling ✨ #RoyalProm #PrincessDress #Prom2025 #ConfidentInCouture Caption: Your fairytale starts here. Which gown makes you feel like royalty? 👑 #SeleneCouture #PromNight #BestDressed
• •Facebook Ad Copy: Ready to make a statement? Selene Couture offers premium prom and evening wear, designed with passion and an eye for detail. Find a dress that celebrates your unique style and empowers you to own the night. Shop the collection now! [Link] #SeleneFashion #ElegantDesigns #BeUnforgettable
• •Email Subject Line (to wholesale partners): Unveil the Magic: New Selene Couture Collection Arriving Soon! ✨ Exclusive Gowns to Enchant Your Clients.