Brand Tone

Luxurious & Sophisticated, Natural & Earthy, Sensorial & Evocative, Mindful & Spiritual, Authentic & Transparent

Brand Values

• •Sustainability & Environmental Responsibility
• •Nature's Potency & Efficacy
• •Authenticity & Heritage
• •Well-being & Ritual
• •Ethical Practices

Best Practices

• •Embrace Sensory Language: Use vivid descriptions that appeal to sight, smell, and touch to convey the unique textures and aromas of the Amazonian ingredients (e.g., "smoky scent of fresh earth," "silky and rich oil").
• •Highlight the "Why" - Purpose & Origin: Consistently weave in the narrative of sustainability, ethical sourcing from the Amazon, and Francisco Costa's vision. Emphasize the connection to nature and Brazilian heritage.
• •Maintain an Elevated & Refined Voice: Use sophisticated language that reflects the luxury positioning of the brand, while remaining accessible and inviting. Avoid overly casual slang or jargon.
• •Focus on Ritual and Experience: Frame product use not just as a routine, but as a mindful ritual that benefits both body and spirit. Use words that evoke calm, balance, and reconnection.
• •Be Authentic and Transparent: While luxurious, the tone should also feel genuine. If discussing sustainability, acknowledge the journey and commitment, aligning with the brand's noted honesty. Ensure all claims about ingredients and efficacy are backed by the brand's known practices.

Social Perception

Positively Perceived for Quality and Uniqueness, Respected for Sustainability Efforts, Seen as a Luxury Niche Brand, Appreciation for Authenticity, Loyal Following

Copy Examples

• •Headline: "Unlock the Amazon's ancient secrets. Experience Costa Brazil." Body: "Journey deep into the heart of the rainforest with our Kaya Anti-Aging Face Oil. Wild-harvested, nutrient-rich botanicals unite to visibly firm, brighten, and immerse your skin in the earth’s most potent nourishment. This is more than skincare; it's a ritual of reconnection."
• •Social Media Post (Image: Sunlight filtering through lush Amazonian foliage, a product subtly placed): "Dawn in the Amazon, bottled. Our Aroma fragrance captures the soul of the rainforest – a smoky, exotic blend of crushed leaves, white jungle flora, and sacred Breu resin. Evoke serenity, awaken your senses. #CostaBrazil #PowerOfNature #SensorialEscape"
• •Product Description (for Vela Jungle Candle): "Let the spirit of the Amazon fill your space. Our Vela Jungle Candle, infused with the calming essence of Breu, transforms your home into a sanctuary of peace. Handcrafted with sustainable ingredients, its gentle flame casts a warm glow, inviting moments of mindful stillness."
• •Email Subject Line: "Rediscover Radiance, Naturally. Your Amazonian Ritual Awaits." Email Snippet: "Dear [Customer Name], At Costa Brazil, we believe beauty is inseparable from the health of the earth. Our potent Jungle Complex™, sustainably sourced from the Amazon, delivers visible results and a profound connection to the natural world. Explore formulations that nurture your skin and spirit."
• •Website Banner: "Costa Brazil: Where conscious luxury meets the wild beauty of the Amazon. Pure. Potent. Precious."