Brand Tone

Functional and Informative

Brand Values

• •Variety/Selection
• •Accessibility
• •Functionality
• •Commerce-focused

Best Practices

• •Prioritize Clarity and Conciseness: Ensure product descriptions and all communications are easy to understand, avoiding overly technical jargon unless clearly explained for a specific audience.
• •Focus on Product Benefits and Features: Highlight what the products do and their key specifications, aligning with a functional and informative approach.
• •Maintain a Neutral and Professional Voice: Avoid slang, overly casual language, or excessive enthusiasm that might not align with a straightforward, transactional brand.
• •Ensure Accuracy: All product information, pricing, and promotional details should be accurate and up-to-date to build trust.
• •Develop a Simple Style Guide: Even a basic guide outlining preferred terminology, sentence structure (e.g., direct and to-the-point), and how to address customers can help maintain consistency across all written materials.

Social Perception

Neutral to Unknown

Copy Examples

• •Homepage Banner: Explore a Wide Range of Electronics. Find everything from the latest gadgets to essential home appliances. Shop now for competitive prices.
• •Product Category Description (e.g., Headphones): Discover High-Fidelity Sound. Our selection of headphones offers options for every listener, from noise-canceling to wireless earbuds. Compare models and features.
• •Email Promotion (New Arrivals): New Tech Just Arrived at Cathay Electronic. Be the first to check out our latest electronic devices and accessories. Quality products, straightforward shopping.
• •About Us Snippet (if developed): At Cathay Electronic, we are dedicated to providing a comprehensive selection of electronic goods. Our focus is on delivering variety and functional products to meet your everyday tech needs.
• •Social Media Post (if initiated, focusing on product utility): Upgrade your home office with our new range of ergonomic keyboards and high-resolution monitors. Boost productivity and comfort. Link in bio to shop.