Brand Tone

Confident, Expert, Approachable, Quality-Oriented

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Customer Satisfaction
• •Innovation
• •Accessible Luxury

Best Practices

• •Maintain a confident and expert tone by using language that showcases craftsmanship and quality.
• •Balance confidence with approachability, using informal language and emojis in social media interactions to connect with customers.
• •Emphasize the use of high-quality, premium materials to ensure customer satisfaction and product longevity.
• •Highlight the brand's commitment to innovation, pushing the boundaries of grillz design with unique and meticulously crafted pieces.
• •Address potential concerns about fit and dental health by reinforcing the professional process and custom fitting.

Social Perception

Positive perception driven by customer satisfaction with aesthetics and fit. Emerging brand associated with hip-hop culture and streetwear fashion. Addresses concerns related to fit, dental health, and legitimacy through a professional process and custom fitting.

Copy Examples

• •"Setting the gold standard in custom grillz."
• •"Our experts meticulously craft each piece to reflect your individual style."
• •"We use only the finest materials, ensuring your grillz not only look great but last a lifetime."
• •"DM us to create your own bespoke masterpiece."
• •"Own the moment with ASJ Grillz – where quality meets individuality."