Brand Tone

Professional & Expert, Aspirational & Lifestyle-focused, Customer-centric & Responsive, Modern & Innovative

Brand Values

• •Quality Craftsmanship
• •Customization & Personalization
• •Functionality & Versatility
• •Customer Satisfaction
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., professional yet approachable, aspirational, expert), key messaging points, and preferred terminology. Share this with anyone creating content.
• •Focus on Benefits, Not Just Features: While highlighting quality materials and innovative design is important, always tie these back to how they improve the customer's lifestyle, comfort, or enjoyment of their outdoor space.
• •Use High-Quality Visuals Consistently: Ensure all imagery and videography align with the premium, stylish, and modern perception the brand aims to project. Showcase well-designed installations and lifestyle shots.
• •Maintain Professionalism in All Communications: This includes website copy, social media posts, email responses, and customer service interactions. Ensure grammar, spelling, and clarity are impeccable.
• •Incorporate Customer Testimonials and Stories: Use the positive experiences of existing customers to reinforce brand values like quality, service, and satisfaction. Frame these stories to reflect the aspirational benefits of the products.

Social Perception

Positive for Louvre Pergolas (India), Focus on Premium Segment

Copy Examples

• •Headline: Elevate Your Outdoors: Discover the Modern Roofs Louvre Pergola. Body: Imagine an outdoor space that adapts to your every mood and the day's weather. Our custom-designed louvre pergolas blend seamless functionality with sophisticated style, transforming your patio or garden into a year-round oasis. Crafted with precision, built for life. Explore the possibilities. Call to Action: Get Your Custom Quote Today.
• •Headline: Uncompromising Quality, Unforgettable Outdoor Moments. Body: At Modern Roofs, we believe your outdoor living space should be as unique as you are. That’s why we use only the finest materials and expert craftsmanship to create louvre roof pergolas that are not just beautiful, but built to last. Experience the perfect balance of innovation and elegance. Call to Action: Schedule a Free Design Consultation.
• •Headline: Your Vision, Our Expertise: Custom Louvre Roofs by Modern Roofs. Body: From initial concept to flawless installation, our team works closely with you to bring your dream outdoor space to life. Our louvre pergolas offer unparalleled control over sun and shade, creating the ideal ambiance for relaxation or entertainment. What will you create? Call to Action: View Our Project Gallery.
• •Headline: The Ultimate All-Weather Solution for Your Indian Home. Body: Don't let unpredictable weather dictate your outdoor enjoyment. Modern Roofs louvre pergolas provide stylish protection from scorching sun and monsoon rains, extending your living space and enhancing your lifestyle. Engineered for durability and designed for desire. Call to Action: Learn More About Our Weatherproof Designs.
• •Headline (AU focused): DIY or Done-For-You: Premium Louvre Roofs in Australia. Body: Experience the best of outdoor living with Modern Roofs. Choose our easy-to-assemble DIY louvre roof kits, crafted from high-strength, powder-coated aluminum, or opt for our full design and installation service. Style, strength, and simplicity – delivered. Call to Action: Explore DIY Kits & Design Options.