Brand Tone

Passionate & Enthusiastic, Friendly & Welcoming, Modern & Efficient, Authentic & Quality-Conscious, Community-Oriented & Eco-Conscious

Brand Values

• •Quality & Freshness
• •Authenticity
• •Customer Satisfaction
• •Modernity & Convenience
• •Sustainability/Eco-Responsibility
• •Passion for Food
• •Friendliness/Community

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Mapp's tone (Passionate, Authentic, Friendly, Modern, Eco-Conscious) with examples of do's and don'ts for language, vocabulary, and style. Ensure it also reflects the French origin when communicating to its primary audience.
• •Prioritize "Homemade" and "Freshness": Consistently weave these core values into all communications. Use descriptive language that evokes the quality of ingredients and the care taken in preparation (e.g., "sun-ripened tomatoes," "pasta made fresh this morning").
• •Embrace "Amicale" (Friendly): Use warm, inviting, and approachable language. Engage with the audience in a conversational manner, especially on social media. Reflect the "Manufacture Amicale de Pasta et Pizza" in the copy.
• •Show, Don't Just Tell, Authenticity: Instead of just saying "authentic," mention the direct sourcing from Italy, traditional Roman-style pizza, or the passion of the chefs. Storytelling around the origin of dishes or ingredients can enhance this.
• •Highlight Eco-Initiatives Naturally: Integrate mentions of sustainability (like reusable containers) as part of the overall brand commitment to quality and community, rather than a standalone, disconnected message. Frame it as another way Mapp provides a superior and responsible experience.

Social Perception

Positive Overall, Good Value for "Fast Good", Appreciation for Homemade & Freshness, Eco-efforts are a plus, Some Inconsistencies

Copy Examples

• •Headline: Real Italian, Real Annecy. Mapp Restaurant: 100% Homemade, 100% Delicious. Body: Taste the passion in every bite! From our fresh pasta made daily to our authentic Roman pizzas, Mapp brings the heart of Italy to your table in Annecy. Fresh, seasonal, and always homemade. Buon Appetito! #MappAnnecy #ItalianFood #HomemadeGoodness
• •Headline: Your Speedy Italian Escape! Mapp Canteen: Fresh Flavors, Fast. Body: Lunch break? Quick dinner? Mapp makes it delicious and easy. Enjoy authentic Italian dishes, crafted with love and the freshest local & Italian ingredients, right here in Annecy or delivered to your door. Because good food shouldn't wait. #FastGoodItalia #AnnecyEats #MappDelivery
• •Headline: More Than Just a Meal, It's a Mapp Moment. Body: At Mapp, we're a "Manufacture Amicale" – a friendly place for pasta and pizza! We believe in sharing our love for Italian cuisine in a warm, welcoming atmosphere. Bring your friends, family, and appetite! #MappRestaurant #AnnecyFoodie #ItalianVibes
• •Headline: Taste the Tradition. Feel the Freshness. That's Mapp. Body: We travel to Italy to bring you the best, then craft it with care right here in Annecy. Experience 100% homemade Italian cuisine that’s bursting with seasonal flavor. It’s not just food, it’s our passion. #MadeInMapp #AuthenticItalian #EatLocalAnnecy
• •Headline: Kind to Your Palate, Kind to Our Planet. Mapp Cares. Body: Enjoy delicious, homemade Italian meals while supporting a greener Annecy. Our catering and takeaway services use reusable glass containers, because we believe in fresh food and a fresh future. Taste the difference, make a difference. #MappEcoFriendly #AnnecyTraiteur #SustainableDining