Brand Tone

Professional, Innovative, Supportive & Precise. Also Community-Oriented with the 'Artisan' focus.

Brand Values

• •Versatility
• •Quality & Durability
• •Precision & Stability
• •Innovation/Problem-Solving
• •Craftsmanship Support

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Professional, Innovative, Supportive, Precise) and list corresponding 'Do's' and 'Don'ts' for language, word choice, and sentence structure.
• •Adapt the voice to different target audiences (e.g., photographers vs. artisan jewelers) while keeping the core voice consistent.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in emails, social media, and any advertising materials is harmonious.
• •If tutorials and community stories are shared, ensure they also reflect the brand's professional yet supportive ethos.
• •Actively solicit and incorporate customer feedback to refine the brand voice and messaging.

Social Perception

Articulating arms are generally perceived as essential, versatile accessories. Articular Arm is carving out a niche with the 'Articular Arm for Artisans', which could foster a positive perception within that community if marketed effectively. Success depends on user testimonials and community engagement.

Copy Examples

• •Discover the A³ difference at articular-arm.com.
• •Elevating craftsmanship with precision tools.
• •Articular Arm for Artisans® (A³) - Your partner in jewelry making.
• •Experience unparalleled stability and versatility with our articulating arms.
• •Designed for artisans, built for performance.