Brand Tone

Knowledgeable & Authoritative, Friendly & Approachable, Passionate & Enthusiastic, Helpful & Supportive, Kink-Positive & Open, Community-Focused

Brand Values

• •Quality & Innovation
• •Safety & Education
• •Customer Satisfaction
• •Community Engagement
• •Passion for Kink/E-Stim
• •Transparency

Best Practices

• •Prioritize Education and Safety: Always include elements of safe usage, especially when addressing beginners. Frame copy around informed exploration.
• •Embrace Kink-Positive Language: Use terminology appropriate to the products and community confidently and respectfully. Avoid euphemisms where clarity for the target audience is key.
• •Foster a Sense of Community: Write as if speaking to a knowledgeable friend within the community. Encourage interaction and sharing of experiences.
• •Highlight Innovation and Problem-Solving: Emphasize how the products are designed to enhance user experience and address specific needs or desires within e-stim play.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects, keep the language accessible. Ensure calls to action invite questions and engagement, reinforcing a supportive stance.

Social Perception

Trusted Authority, Helpful & Responsive, Innovative, Community-Oriented, Reliable Vendor

Copy Examples

• •Headline: Unlock New Sensations. Safely. Body: New to e-stim or looking to elevate your play? At Estim Emporium, we craft innovative electrodes designed for pleasure and peace of mind. Explore our range and discover your next 'ooh' moment with expert guidance every step of the way. Happy stimming!
• •Headline: Designed by Kinksters, For Kinksters. Body: We're a small team passionate about e-stim. That means every electrode we design and make solves a real problem we've encountered ourselves. Experience the difference passion makes.
• •Headline: Your Questions Answered. Your Pleasure Prioritized. Body: Got e-stim questions? We've got answers! Join Joanne's Reviews live every Saturday on YouTube, or dive into our extensive online guides. From beginner basics to advanced techniques, we're here to help you explore safely and confidently.
• •Headline: Quality You Can Feel. Discretion You Can Trust. Body: Experience the superior performance of our carefully crafted e-stim gear. We ship globally in plain packaging because your exploration is your business. Expect nothing less than top-quality products and dedicated service.
• •Headline: Join the Conversation. Elevate Your Play. Body: Connect with a vibrant community of e-stim enthusiasts! Follow Joanne's Reviews for the latest product drops, expert tips, and lively discussions. We're more than a store; we're fellow explorers on this electrifying journey.