Brand Tone

Chic & Aspirational, Direct & Product-Focused, Feminine & Empowering (Subtly), Contemporary & Trendy

Brand Values

• •Style & Aesthetics
• •Quality (Implied)
• •Modernity
• •Self-Expression through Fashion
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Even a simple one, outlining key adjectives (e.g., chic, confident, modern, effortless), sentence structure preferences (e.g., often concise, sometimes more evocative), and a "do's and don'ts" list for terminology.
• •Focus on "Show, Don't Just Tell": Instead of saying "our clothes are stylish," write copy that *evokes* style through descriptive language related to the look, feel, and occasion. For example, "Step into confidence with our sharply tailored blazer, designed for a modern silhouette."
• •Maintain Consistency Across Platforms: The tone used on Instagram captions should align with website product descriptions and email marketing. While the format might change (e.g., shorter for Instagram), the core personality should remain.
• •Use High-Quality Visuals to Reinforce the Tone: The chic and aspirational tone is heavily supported by the product photography. Ensure copy complements and enhances the message conveyed by the visuals.
• •Listen to Your Audience: Monitor comments and messages. How do your customers talk about your products? What language resonates with them? This can provide insights to refine and ensure the tone remains relatable and engaging. If they use certain aspirational terms or describe how the clothes make them feel, incorporate that sentiment.

Social Perception

As a Go-To for Specific Styles, Visually Appealing, Reliant on Direct Feedback

Copy Examples

• •Product Ad (Dress): "Effortless elegance, redefined. Discover the 'Sienna' Maxi Dress and own the moment. Shop now."
• •Instagram Caption (New Arrivals): "Fresh silhouettes have landed. Explore new arrivals and find your next favorite look. Link in bio. #CapriStyle #NewCollection"
• •Email Subject Line (Sale): "Style Upgrade: Essential pieces now on sale at Capri Studios."
• •Website Banner (Seasonal): "Hello, Sunshine! Your perfect summer wardrobe starts at Capri Studios."
• •Facebook Post (Outfit Inspiration): "From desk to dinner, effortlessly. The 'Elara' Blouse + 'Portia' Trousers = your new power pairing. See the look: [Link]"