Brand Tone

Problem/Solution-Oriented, Reassuring & Hopeful, Benefit-Driven, Direct & Informative

Brand Values

• •Well-being & Improved Quality of Life: The core message revolves around enhancing daily life through better breathing.
• •Natural Solution: The product is presented as a non-invasive way to improve airflow.
• •Efficacy & Results: The brand emphasizes the noticeable difference users can experience.
• •Customer Satisfaction: Highlighted by the 30-day guarantee and claim of many satisfied customers.

Best Practices

• •Always Reiterate the Core Problem/Solution: Consistently remind the audience of the breathing challenges Reathe addresses and how the product provides a straightforward solution.
• •Maintain a Hopeful and Positive Outlook: Frame the product's benefits in terms of positive life changes and achievable improvements.
• •Use Clear, Simple Language: Explain the product and its benefits in an easy-to-understand manner, avoiding overly technical jargon.
• •Emphasize Key Benefits Repeatedly: Focus on the most impactful advantages, such as better sleep, reduced snoring, and improved daily comfort.
• •Incorporate a Call to Action that Reflects Confidence: Encourage trial with an emphasis on satisfaction and the positive change users can expect (e.g., "Start your journey to better breathing today!").

Social Perception

The brand aims to be perceived as a provider of a simple, natural, and effective solution to common breathing issues. The testimonial presented on their site is positive, focusing on improved workout breathing and restful sleep. The general market for nasal strips shows that consumers seek relief from congestion and snoring, but also scrutinize product effectiveness and value.

Copy Examples

• •Headline: Tired of restless nights and congested days? Discover Reathe and transform your breathing, transform your life.
• •Short Ad Copy: Don't let poor breathing hold you back. Reathe nasal strips gently open your airways for better sleep, more energy, and a revitalized you. Feel the difference in weeks!
• •Benefit Focus: Imagine waking up refreshed, exercising with ease, and saying goodbye to snoring. Reathe makes it possible. Naturally.
• •Direct Approach: You're not alone. 80% of people experience restricted nasal breathing. Reathe offers a simple, effective path to breathing freely. Try it risk-free for 30 days!
• •Lifestyle Integration: Whether it's a good night's sleep, a better workout, or just easier breathing day-to-day, Reathe nasal strips are designed for your modern life. Breathe better, live better.