Brand Tone

Direct, promotional, informative, practical, value-oriented, accessible, and local.

Brand Values

• •Variety and convenience
• •Affordability/Value for money
• •Practicality and problem-solving
• •Accessibility
• •Efficiency

Best Practices

• •Always highlight product features and benefits directly.
• •Emphasize discounts and promotional offers clearly.
• •Use straightforward language that is easy to understand for the target audience.
• •Focus on how products solve everyday problems or provide practical solutions.
• •Maintain a local focus by referencing Serbian context where appropriate.

Social Perception

A convenient and affordable online store that provides practical solutions and a wide variety of general merchandise to Serbian customers, with an emphasis on value and fast delivery.

Copy Examples

• •Products at a weekly discount of -40%!
• •Secure and fast online shopping!
• •Delivery in 1-2 working days!
• •Wide range of products for all your needs.
• •Contact us for sales and customer service.