Brand Tone

Friendly, Approachable, Helpful, Service-Oriented, Professional, Knowledgeable

Brand Values

• •Customer Service Excellence
• •Accessibility
• •Expertise and Reliability
• •Community Engagement

Best Practices

• •Maintain a friendly and approachable tone by using welcoming language and addressing customers in a conversational manner.
• •Emphasize the helpfulness and service-oriented nature of OursVelos by highlighting advice, test rides, and repair services.
• •Showcase professionalism and knowledge by referencing expertise in bike selection and repair consultations.
• •Use clear and concise language to ensure accessibility for a diverse clientele, including non-native French speakers.
• •Incorporate customer testimonials and positive reviews to reinforce the brand's positive reputation and trustworthiness.

Social Perception

Positive local reputation, Trustworthy, Helpful resource

Copy Examples

• •"Parlez-nous de votre vélo idéal, on le trouve pour vous — conseils et devis inclus !"
• •"Super équipe, tres aimable"
• •"Charming, accommodating, responsive sellers"
• •"Free test rides for e-bikes and scooters"
• •"coucou@oursvelos.com"