Brand Tone

Value-oriented, Approachable, Trustworthy, Enthusiastic, Eco-friendly

Brand Values

• •Affordability/Value
• •Quality (within the used market)
• •Customer Satisfaction
• •Sustainability/Resourcefulness
• •Growth and Ambition

Best Practices

• •Make the cost benefit clear in most communications.
• •Honesty builds trust, especially with used products.
• •Highlight sustainability and eco-friendliness to appeal to environmentally conscious customers.
• •Blog posts and social media content should reflect a genuine enthusiasm for golf.
• •Maintain consistency in grading and quality descriptions of used golf balls.

Social Perception

Reliable source for affordable, good-quality used golf balls. Trustworthy for used goods. Engaging on social media, particularly TikTok. Eco-conscious choice.

Copy Examples

• •Swing for Less.
• •Pay up to 80% less than new ball prices.
• •Why splurge on new ones when you can score top-rated mens golf balls at a fraction of the cost?
• •Get ready to make a difference on the green by using recycled & used golf balls.
• •Shop smart, play better.