Brand Tone

Creative & Inspiring, Whimsical & Quirky, Vintage & Romantic, Personal & Passionate, Supportive & Community-Oriented

Brand Values

• •Creativity & Self-Expression
• •Originality & Uniqueness
• •Quality
• •Handmade & Artisanal
• •Inspiration from the Past

Best Practices

• •Embrace Whimsical & Evocative Language: Use descriptive adjectives and imaginative phrasing that align with the vintage, romantic, and quirky aesthetic (e.g., 'enchanting,' 'curiously odd,' 'dreamy,' 'forgotten tales').
• •Highlight the 'Handmade' & Personal Touch: Reference Gale Blair's involvement and the in-house design process to reinforce authenticity and passion.
• •Foster a Sense of Community & Inspiration: Encourage sharing, feature customer work, and ask engaging questions to make the audience feel like part of a creative collective.
• •Develop a Brand Voice Guide: Create a simple document outlining key tone words, 'do's and don'ts' for language, and examples of on-brand copy for different platforms to ensure consistency across all communications.
• •Use Vintage and Romantic Imagery: Use language that evokes a sense of nostalgia and romance, such as mentioning antique photos, historical art styles, and dreamy aesthetics.

Social Perception

Highly Regarded by Crafters, Artistic & Beautiful, Trusted & Reliable, Niche & Specialized, Supportive of the Creative Community

Copy Examples

• •Unleash your inner artist with our enchanting collage sheets, designed to spark your imagination and bring your creative visions to life.
• •Discover the magic of our 'Amazing Alterables™,' laser-cut shapes crafted with love to add a touch of whimsy to your mixed media masterpieces.
• •Step into a world of forgotten tales and dreamy landscapes with our New Romantics collection, inspired by antique aesthetics and reimagined for the modern crafter.
• •Join our supportive community of artists and share your unique creations using #PaperWhimsyStudio – let's inspire each other with our artistic journeys!
• •From our studio to your hands, each product is infused with passion and dedication, ensuring that your crafting experience is nothing short of extraordinary.