Brand Tone

Aspirational yet Accessible, Direct and Benefit-Oriented, Enthusiastic and Modern

Brand Values

• •Affordability/Value for Money
• •Style/Elegance
• •Quality (Implied)
• •Modernity
• •Convenience

Best Practices

• •Maintain a balance between aspirational language and affordability claims.
• •Use strong, benefit-driven language to highlight the value proposition.
• •Incorporate modern and enthusiastic phrasing to appeal to the target audience.
• •Subtly reinforce the quality of the products through careful adjective selection.
• •Ensure all copywriting aligns with the 'Affordable Elegance' theme.

Social Perception

Emerging brand with a neutral to positive initial perception, aiming to establish a stronger online presence and engagement.

Copy Examples

• •Elevate your style with RMKA Select where incredible fashion meets unbeatable prices for the modern man.
• •Look Like A Million Without Spending It.
• •Indulge in the luxurious SUMKYLE sonic toothbrush and experience the ultimate blend of style and quality.
• •Discover handpicked, premium men's products at affordable prices.
• •RMKA SELECT: Delivering exquisite products at modest prices.