Brand Tone

Sophisticated, Innovative, and Solution-Oriented

Brand Values

• •Innovation and Design Excellence
• •Customization and Collaboration
• •Quality and Performance
• •Client-Centricity
• •Transformative Power of Light
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Document key terminology, preferred adjectives (e.g., sophisticated, innovative, bespoke, tailored, transformative, precise), and phrases to avoid. Ensure it aligns with the core values of innovation, customization, and quality.
• •Focus on Solutions and Benefits, Not Just Features: Instead of saying "We sell LED strips," phrase it as "Achieve seamless architectural integration and create captivating ambiances with our advanced linear LED solutions, tailored to your exact specifications." This highlights the benefit and sophistication.
• •Emphasize Collaboration and Expertise: Use language that positions Lucretia as a knowledgeable partner, e.g., "Collaborate with our lighting artisans," "Our experts will guide you," "Benefit from our decade of design innovation."
• •Maintain Visual and Textual Harmony: Ensure the copy on the website, social media, and marketing materials reflects the high-end, design-focused imagery used. The language should be as polished and considered as the product designs.
• •Educate and Inspire: Use copy to not only sell but also to educate the audience about the possibilities of lighting design and inspire them with innovative applications (e.g., blog posts, case studies showcasing transformative projects, explanations of new technologies like Ultra Panel or Transparent Cement).

Social Perception

Positive for Design and Customization: Customers and partners (like architects and designers) seem to perceive Lucretia Lighting as a provider of high-quality, innovative, and bespoke lighting solutions. They are seen as experts who offer personalized service and in-depth knowledge. Valued by Professionals. Global Reach with Local Roots. Aspirational Brand.

Copy Examples

• •Lucretia Lighting: Where Vision Meets Illumination. We craft bespoke lighting solutions that transform spaces and inspire brilliance.
• •At Lucretia, light is more than a utility; it's an art form. Since 2012, we've collaborated with leading architects and designers worldwide, pioneering innovative lighting that elevates every environment from architectural marvels to intimate residences.
• •Your Space, Your Signature. Discover Lucretia's bespoke lighting design service – a collaborative journey to manifest your unique architectural vision with unparalleled precision and artistry.
• •Illuminating innovation. This [Project Type, e.g., 'luxury residence'] features our custom [Product Name] pendants, meticulously designed to enhance the architectural narrative and create an ambiance of timeless sophistication. Let us bring your vision to light. #LucretiaLighting #BespokeLighting #InteriorDesign #ArchitecturalLighting
• •Ready to redefine your space? Partner with Lucretia Lighting. Schedule your complimentary design consultation today and let our experts tailor a luminous solution that speaks to your unique style and project aspirations.