Brand Tone

Informative, Feature-Oriented, Aspiring towards 'Fashionable' and 'Tech-Savvy'

Brand Values

• •Functionality
• •Affordability/Value
• •Modern Design/Trends
• •Accessibility
• •Customization

Best Practices

• •Show, Don't Just Tell: Instead of just saying high quality, describe the materials or features that demonstrate quality (e.g., All metal case, Corning Gorilla Glass Panel).
• •Translate Technical Specs into Benefits: For example, 900mAh large battery means Power through multiple days without charging.
• •Address Quality Concerns: Acknowledge the potential perception of fashion watches and proactively highlight quality materials and construction.
• •Maintain Consistent Tone: Use informative and tech-savvy language across all platforms.
• •Targeted Hashtags: Utilize relevant hashtags to increase visibility.

Social Perception

A modern, functional, and stylish smartwatch brand that provides feature-rich watches at a competitive price point, accessible to a global audience.

Copy Examples

• •Experience the future on your wrist with our HD large round screen smartwatch.
• •Unleash your active side with our Fully Rugged Design, built to withstand any adventure.
• •Stay connected in style with our ultra-thin and fashionable smartwatch.
• •Enjoy crystal-clear visuals with our AMOLED HD full circle full touch display screen.
• •Power through your day (and night) with our long-lasting battery.