Tono de Marca

Direct & Informative, Value-Oriented, Aspiring to be Trustworthy & Customer-Focused, Slightly Promotional

Valores de Marca

• •Accessibility: Born from the desire to bring the best products in the world through importation to Brazilians, making them accessible.
• •Customer Experience: Aiming for an "incredible delivery experience" and "humanized service" to create "fans."
• •Value for Money: Implied by the name "Ideal Offers" and the diverse product range often associated with finding deals.
• •Security: Highlighting "Secure Purchase" and "Secure environment for online payments."

Mejores Prácticas

• •Focus on Clarity and Directness: Avoid overly complex jargon. Get straight to the point about product benefits and value.
• •Emphasize Value and Accessibility: Consistently highlight how the brand brings good deals on a wide range of global products to the Brazilian market.
• •Build Trust Proactively: Include trust signals like secure payment mentions, clear contact information, and transparent shipping information in relevant communications. Reiterate the commitment to "humanized service."
• •Maintain a Helpful and Approachable Voice: Even in transactional communication, ensure the tone is friendly and supportive, reinforcing the "humanized service" goal.
• •Be Consistent Across All Touchpoints: Ensure that the tone used on the website, in email communications (if any), and any future customer service interactions is aligned. If social media is developed, this tone must extend there as well.

Percepción Social

Due to the limited online presence and lack of independent reviews, it's difficult to gauge broad social perception accurately. The brand is likely perceived as one of many online general stores in Brazil. The absence of a strong social media presence means that perception is primarily shaped by direct interaction with the website and the purchasing/delivery process. Customers who have positive experiences might appreciate the product variety and perceived value. Any negative experiences (e.g., with shipping times for imported goods, product quality, or customer service) would negatively shape their perception. The brand's own messaging tries to build a perception of a reliable source for imported goods.

Ejemplos de Copy

• •Homepage Banner: Your Ideal Finds, Delivered. Explore thousands of products from around the world, right here in Brazil. Secure shopping, amazing prices!
• •Product Description Intro: Discover the [Product Name]! Get the quality you deserve and the value you expect. We bring the best global innovations directly to you.
• •About Us Snippet (Social Media if they had it): At Lojas Idealofertas, we're passionate about making global products accessible to every Brazilian. Quality, value, and service you can trust. #IdealOfertas #GlobalFindsBrazil
• •Email Subject Line for a Promotion: ✨ Your Next Favorite Thing is On Sale! Ideal Offers Inside ✨
• •Post-Purchase Thank You Message: Thank you for choosing Lojas Idealofertas! We're working to get your ideal products to you swiftly. Track your order here: [Link]. We're here for you: [Customer Service Email/WhatsApp].