Brand Tone

Personal & Welcoming, Creative & Inspirational, Family-Oriented & Relatable, Approachable & Friendly

Brand Values

• •Personalization & Uniqueness
• •Family & Making Memories
• •Home & Comfort
• •Creativity & Self-Expression
• •Customer Connection

Best Practices

• •Embrace "Haus" Terminology: Consistently use "In This Haus" or "Our Haus" when referring to the brand or community to reinforce the brand name and its welcoming, inclusive feel.
• •Prioritize "You" and "Your": Focus the copy on the customer, their needs, their stories, and how the products can enhance *their* home and life. This aligns with the personalization value.
• •Keep it Warm and Approachable: Use friendly, conversational language. Avoid overly formal or corporate jargon. Imagine talking to a friend about making their home more beautiful.
• •Highlight Personalization and Storytelling: Emphasize the custom nature of the products and how they help customers tell their own stories or celebrate unique moments. Use phrases like "your unique story," "personalized for you," "celebrate your moments."
• •Infuse a Sense of Joy and Comfort: Whether it's for a new baby, a family celebration, or just everyday decor, the copy should evoke positive emotions associated with home, family, and cherished memories.

Social Perception

Customers likely perceive "In This Haus" as a source for unique, personalized home decor and gifts, particularly for families. The direct interaction with the owner (Hannah) likely fosters a sense of trust and a small-business feel. Engagement on TikTok suggests an audience that appreciates creative ideas, product showcases, and relatable content. The consistent aesthetic across platforms helps build a recognizable, if niche, brand image focused on making a house a home.

Copy Examples

• •Welcome tiny feet, big love. 👣 In this Haus, we cherish every milestone. Our personalized birth stat canvases are the perfect way to remember those precious first moments. Let's create a keepsake that tells your baby's unique story. #InThisHaus #BirthAnnouncement #NurseryDecor #PersonalizedGift #NewBaby
• •Make Your Haus Cozy for Fall! 🍂 From personalized family name signs to warm autumn-inspired art, find unique pieces to make your home feel extra special this season. Shop the collection and bring the comfort of fall into your haus. #FallDecor #HomeSweetHome #PersonalizedDecor #InThisHaus
• •Watch us bring this custom family 'Adventure Awaits' canvas to life! 🗺️ We love making pieces as unique as your stories. What adventures define your haus? Let us know in the comments! 👇 #CustomArt #PersonalizedCanvas #InThisHaus #FamilyAdventure #HomeDecorIdeas #TikTokMadeMeBuyIt
• •Hello from Our Haus to Yours! ✨ This week, we're inspired by the little things that make a house a home. Discover our newest arrivals in personalized wall art, designed to add a touch of warmth and personality to your space. Plus, enjoy a special 15% off for our newsletter family with code HAUSLOVE. #InThisHaus #HomeInspo #PersonalizedDecor #ExclusiveOffer
• •Welcome to In This Haus, where we create beautiful, personalized art for your home. This custom family name sign is more than just decor; it's a celebration of your unique story. Handcrafted with care, it’s the perfect addition to your entryway, living room, or a thoughtful gift for a loved one. Let us help you make your haus truly yours. Provide your family name and established year in the personalization box!