Brand Tone

Nurturing, Educational, Holistic, Personal, Authentic and Professional

Brand Values

• •Holistic Wellness
• •Personalized Care
• •Self-Care & Empowerment
• •Natural & Organic Ingredients
• •Education & Growth
• •Authenticity & Passion
• •Serenity & Relaxation

Best Practices

• •Share the 'why' behind True Indigo Spa, like Ronni's rebranding journey and passion for holistic well-being.
• •Maintain a consistent tone of voice across all platforms to reinforce brand identity.
• •Showcase the use of natural and organic ingredients in treatments.
• •Continue to offer educational content on skincare and wellness through blog posts and videos.
• •Highlight the personalized care and attention provided to each client.

Social Perception

Clients feel comfortable, relaxed, and confident. The brand is seen as genuine, relatable, and trustworthy, fostering a sense of connection and community. The training program is viewed positively as a contribution to the professional community.

Copy Examples

• •Discover personalized beauty services in a serene, private setting that promotes relaxation, self-care, and confidence at True Indigo Spa.
• •At True Indigo Spa, we believe in a holistic approach to skincare, addressing not just skin needs but also internal, emotional, and spiritual well-being.
• •Experience the transformative power of natural and organic ingredients in our skincare, waxing, lashes, makeup, massage therapy, and body treatments.
• •Inspired by the indigo plant, symbolizing intuition and inner wisdom, True Indigo Spa offers a sanctuary for your mind, body, and soul.
• •Join Ronni on TikTok for insights into the rebranding journey, skincare tips, and a behind-the-scenes look at True Indigo Spa, a space focused on wellness, happiness, and overall self-care.