Brand Tone

Nurturing & Evocative, Mindful & Serene, Respectful & Wise, Luxurious & Elegant, Conscious & Authentic

Brand Values

• •Holistic Wellbeing
• •Sustainability & Ethical Sourcing
• •Heritage & Tradition
• •Mindful Luxury
• •Authenticity & Transparency
• •Community & Co-creation

Best Practices

• •Embrace Sensory Language: Use vivid descriptions that appeal to sight, smell, and touch to evoke the luxurious and therapeutic experience of the products (e.g., "transportive olfactory aura," "light and delightful," "calming and therapeutic").
• •Incorporate Mindfulness & Ritual: Frame product use not just as a routine, but as an opportunity for a mindful pause and a cherished ritual, encouraging a deeper connection with oneself.
• •Highlight Heritage & Wisdom (Authentically): Weave in references to Ayurveda, botanical ingredients, and the brand's heritage story in a way that feels genuine and informative, not just as buzzwords.
• •Maintain a Nurturing and Gentle Voice: Address the audience with warmth, empathy, and encouragement. The tone should be supportive and inviting, fostering a sense of care and well-being.
• •Visually Align Copy with Brand Aesthetics: Ensure that the tone of the copy is complemented by the visual elements used in marketing materials (e.g., soft, natural imagery; elegant typography), creating a cohesive and immersive brand experience.

Social Perception

Customers perceive Sage and Veda as a provider of high-quality, effective, and beautifully scented natural products that offer a luxurious self-care experience. The emphasis on Ayurveda and sustainability likely resonates with consumers seeking natural, ethical, and mindful products. The brand is perceived as trustworthy and rooted in genuine values, drawing on a personal family story and ancient traditions. The aesthetic across the website and social media contributes to a perception of elegance, calm, and connection to nature.

Copy Examples

• •Unveil your inner radiance. AMRIT™, a divine blend of 20 potent botanicals, deeply nourishes your skin and soothes your spirit. Transform your daily moisture routine into a cherished ritual of self-love. Breathe in, glow out. #SageAndVeda #AyurvedicLuxury #MindfulBeauty
• •From ancient looms to your loving hands. Our 'Once A Sari, Now A Treasure' accessories are more than beautiful – they carry stories of celebration, heritage, and our commitment to a gentler footprint on the Earth. Embrace sustainable elegance. #ConsciousLiving #HeritageInspired #SustainableLuxury
• •Whispers of ancient wisdom for your hair. Discover our newest Ayurvedic hair elixir, crafted to fortify from root to tip, enveloping you in a calming, therapeutic aroma. Let each application be a moment to pause, nurture, and reconnect. Your journey to lustrous, healthy hair begins. #ReturnToSelf #HairRituals #SageAndVeda
• •Sage and Veda: Where Ancient Wisdom Meets Modern Ritual. Elevate your everyday with luxurious, Ayurvedic essentials for skin, hair, and soul. Consciously crafted, lovingly delivered. [Shop Now]
• •What does your self-care ritual look like today? ✨ (Poll: A quiet moment with tea / A nourishing skin treat / Gentle stretching). Find essentials to enrich your practice at Sage and Veda. #DailyRituals #MindfulMoments #SelfCareJourney